Communications and Linguistics BA (Hons)

Core modules

Problems of Language

Adopt the role of a consultant operating in areas such as market research, activism or language learning to respond to client briefs themed around prominent social issues such as equality, diversity & inclusion and sustainability. In doing so you will learn about the various methods of data collection in applied linguistics, such as recording and transcribing conversational data, designing questionnaires, carrying out interviews and conducting online data collection. You will also explore ways of analysing such data so that you can include proposals for analysing data in the pitch to your designated client.

Explorations in Identity and Selfhood

This module looks at a range of psychological and sociological theories of identity and selfhood.  Starting with our common sense understandings and a focus on 'personality', it moves out towards more radical theories and arguments, which see identities as more contingent and de-centred.

Transformation: Agency and World

What purpose do the humanities serve in today's society? How can the humanities help in the process of "healing and securing our planet" and "freeing the human race from poverty" as stated in the 2030 Agenda for Sustainable Development of the United Nations?

This module focuses on the UN Sustainable Development Goals and encourages you to develop your awareness of how your own field of study as well as cross- and inter-disciplinary actions can result in real, quantifiable change. Alongside a personal reflective portfolio, you will share your knowledge and understanding developed through the module to produce a news reel of how a contemporary sustainability goal relates to your discipline.

In this module you will either undertake an 80 hour placement, supported by the Arts and Humanities employability team, or will engage in an 80 hour project, responding to a supplied employer brief  and producing a solution to the brief given.

Optional pathways

Pathway 1: Extended work-like experience

Get the experience you need for after you graduate, and really understand how the things you study translate into the world of work with a work placement. Your highly experienced Employability Team will help you find a placement to suit your career goals from our huge network of companies, charities, institutions, and beyond.

Pathway 2: An international exchange

Travel the world, meet new friends, and have experiences you will remember for the rest of your life.

Our flexible curriculum has been designed to allow some amazing opportunities for you. Your second year of study is divided into two semesters, giving you the opportunity to take part in an international exchange. You could study with one of international exchange partners in Australia, Europe, USA, Canada, Thailand and many, many more.

Our dedicated team will support you in finding and arranging a suitable exchange. And don't worry about the cost, they will help you apply for any grants or loans you may need, as no one should miss out on the chance to broaden their horizons.

Pathway 3: Taught modules

Interdisciplinary optional modules typically include:

Intercultural Communication at Work

Gain the knowledge, skills and strategies to build your intercultural communication competence. Analyse and reflect on the impact of culture(s) on your values, assumptions, perceptions, expectations, and behaviours. Build successful verbal and non-verbal communication strategies in different intercultural settings.

People and Planet: pasts, presents, and futures

In this module you will develop an understanding of the human impact on the environment from the 15th Century to the present as a form of slow but sustained violence enacted against the planet. It will also explore how such long-term change can interact with social justice in the present day.

Language, Inequality and Social Justice

Whether it’s racial abuse on social media, prejudice against regional accents in schools, or sexist advertising campaigns, discrimination is a social issue that affects us all in one way or another. This module examines how language can be used to both promote social justice and tackle prejudice and discrimination in a range of institutional and everyday contexts. This module will be particularly useful if you are looking to pursue a career in advocacy, human resources or journalism.

Communications optional modules typically include:

Journalism and PR: Critiques and Practice

This module explores the new ways of working and new modes of creativity in today's economy. Ranging across the fields of advertising, PR and journalism, you’ll interrogate the economic, psychological and sociological coordinates of the new forms of communication and media technology used in those industries, and you’ll examine the new types of creativity which have arisen as a result.

Media, Communication and Culture in East Asia

This module provides an insight into contemporary media development and cultural change in East Asia, placing this in the context of broader historical, economic and cultural debates. It will examine a wide range of media forms including print media, broadcasting, film and new media technologies, assessing their cultural impact in East Asian societies. It will explore contemporary issues of media development and policy and it will relate these to longer historical contexts.

Gender and Sexuality

Gender’ and ‘sexuality’ are familiar terms; however, they are also highly complex and contested. This module examines the ways these concepts have been theorised from a range of academic perspectives - including psychoanalysis, cultural history and feminist theory. It also orientates around three central questions: i) what is the substance of gender? ii) how do we become gendered? and iii) why do masculinity and femininity take the forms that they do and how do they change over time?

Linguistics optional modules typically include:

Communications Disorders

For many of us, understanding and producing language is something that happens easily. But for millions of people in the UK and around the world with a speech and language disorder, language is understood, produced, and learned differently. In this module, you will gain an understanding of a variety of medical conditions, including aphasia, dementia, cleft palate, schizophrenia, and learning impairments, and discover how their language differs from other people. You will not only consider the difficulties such people can face, but also what studying such people can tell us about all of our minds, brains, and bodies. You will also get an overview of how speech and language therapists aim to help people who have communicative difficulties.

Language and Local Community

Examine the ways in which language can vary in communities, considering issues such as accent, dialect and identity. You will develop a critical and informed stance about contemporary language-related issues in sociolinguistics including issues such as gender, sexuality, ethnicity and age to understand how language is used by speakers to create their own identities.

Core module

Major project

You have the choice of writing a Critical Dissertation, a Practical Dissertation, or Staff-Student Research Project Pathway:

The Dissertation

The Critical Dissertation represents a unique opportunity in your degree to explore a subject over a sustained period of time and in depth. You will be able to choose a topic in which you have a special interest, whether or not it is covered by other modules on offer, to get to grips with it, to read around it and to produce an argument of your own. You will also have the chance to discuss your ideas with your dissertation supervisor, perhaps in a more systematic and specialised way than in the seminar and tutorial discussions you have already experienced.

The Practical Dissertation

As an alternative to the critical dissertation, you may wish to do a creative project supported by a extensive essay. .For example you may produce a specialist podcast or blog series, host a showcase or networking event, write a screen play, or produce a series of video essays.

Staff-Student Research Project Pathway

Staff-Student Research Project Pathway: this alternative major project assigns the student to a member of staff's research project, providing them with research aims and questions. The student works with the staff member to produce original research on the topic, culminating in a written project detailing findings and analysis.

Transformation: Agency and Social Change

In this module, you will engage in a 'live partnership' with a cultural festival that is designed to deliver social change through the Arts and Humanities: the Counterpoints-run initiative, Refugee Week. Over the course of the module, you will gain insight into the sociocultural challenges faced by refugees in the C21st, and will explore the work of Counterpoints Arts as an organisation that seeks to address those challenges via cultural activity. Drawing on these insights, you will work in interdisciplinary teams in order to create a Refugee Week campaign that champions positive social change in attitudes or behaviours towards refugees. Ultimately, the module invites you to consider how your disciplinary knowledge of the Humanities enables you to become a responsible global citizen, and to assume responsibility for championing positive social change, whatever your chosen career.  The main assessment for this module is the creation of a ‘campaign tool’ (blogpost, podcast, social media post series, educational pack or other, that will be presented as part of a team ‘campaign’ at the end-of-module ‘festival’. You will also complete the Developing with NTU Award.

Interdisciplinary optional modules typically include:

Artificial Intelligence: Human Factors

This module will introduce you to problems and issues associated with technological change, automation and digitization, with a specific emphasis on the likely future impact of artificial intelligence on the wider human dimension, both individual and collective. Providing you with expertise required to become managers and policy-makers in the AI future, the module will take an interdisciplinary approach, drawing on the insights of philosophers, literary theorists and practitioners, historians, and social theorists.

Communications optional modules typically include:

Persuasion, Promotion, Propaganda

We live in an age of systemic propaganda where the manipulation of others is normalised and sometimes even praised. Indeed, we live in time when almost all of us are propagandists through our attempts to manufacture a public images online that may or may not conform to the reality of who we really are. Through case studies from politics, business and non-profits, this module examines efforts to persuade mass audiences to think, feel and act in ways deemed desirable to the source of the communication. We will critically explore fundraising communications by charities, electioneering by politicians and political parties, and efforts by private citizens and organisations to generate attention for themselves or for the causes and interests that they represent.

Natural Futures? Global Environmental Catastrophes and the Fate of Life on Earth

This module will help you understand our contemporary environmental emergency by grasping its roots in the past, comprehending the shape it takes today, and envisioning a range of possible future scenarios for a new flourishing of life on Planet Earth. As well as exploring theoretical, political and activist perspectives on environmental catastrophe, this module will support you in becoming an imaginative agent of change in the fight to shape better global futures.

DJ Cultures: History, Theory and Technique

From obscure roots, the art of DJing has in recent decades exploded into the limelight as a major form of popular culture. No prior experience of DJing is required to take this module, which combines a basic ‘taster’ introduction to DJ technology and the practical techniques of DJ performance with a theoretical consideration of various styles of DJing, their histories, their related musical experiences and their wider cultural significance and influence.

Self in Crisis: Power, Prejudice and Otherness

This module brings together debates which contend that, in various ways, contemporary selfhood is in a profound state of crisis. One part explores the idea that the very concept of the self – which, for so long, has sat at the very heart of the humanities - is itself problematic. Another considers the troubling of contemporary selfhood in more existential terms; that is, in terms of people’s actual lives and experiences. Here, special emphasis is placed on the status of mental illness and the roles of psychiatry and psychotherapy.

Advertising, Journalism and the PR Project

This module explores contemporary communication industries through the concept of ‘convergence’. This idea refers to the way in which individuals working in areas such as advertising, PR and journalism increasingly have to take on a variety of roles which cut across the traditional boundaries of each sector, and need to learn to use a variety of working practices and technologies as a result. The module culminates in you developing a PR project..

What's New: the Future of Media Communications

This module looks at innovations and challenges that face media communications professionals as they look to the future. Using practical assessments such as blog writing, producing a radio advertisement and making an audio slideshow, students will advance their media skills in preparation for future employment as digital, multi-media producers. You will examine the issues, ideas and debates which contemporary journalism and marketing have to engage with, such as the funding and accessibility of news on the internet, the nature and trends of popular content, new styles and forms of presentation and the blurring of fantasy and reality in digital communications.

Linguistics optional modules typically include:

Language and Health

We all aim to live a healthy life, and this module will explore the role that language plays in health-care settings, the communication of health topics, and our understanding of what “being healthy” means. You will explore questions such as: how do doctors and healthcare workers communicate effectively to patients? How does the media and other forms of texts influence our ideas of what is healthy? How do governments advise and encourage populations to live a healthier life? In doing so, you will learn practical tools to analyse language and images while also designing a health communication tool based upon academic research.

Ecolinguistics

There is no greater challenge facing the world than the state of the environment. And like most areas of life, our interactions with the environment are influenced by the ways we talk about these issues. In this module, you will learn about how societies, both home and abroad, talk about ecological topics and how the metaphors we use can have beneficial and negative consequences for how people view and engage with the environment. You will also look at how climate science, a complicated topic, is framed by various people for their own agendas and aims, examining the topic of science communication. Through engaging in tutor-guided research topics, you will examine the representation of the environment with how things “really” are, and how to communicate these topics to a general audience.

Language and Heritage

This module will allow you to increase your knowledge about the ways language forms a crucial part of people’s identity, heritage, and culture. The UK currently does not recognise or safeguard linguistic heritage. You will examine sociolinguistic issues around the role of language in communities, including language usage in multilingual societies and language policy.

Forensic Linguistics

Examine language and the law, crime, and justice. You will review language in the criminal justice system, including the linguistic disadvantages that witnesses, victims, and suspects face in legal contexts. You will also look at the role of the forensic as expert witness and the different ways in which language analysts can provide investigative assistance to the police and reliable evidence to the courts.

Language, Gender, and Sexuality

Language forms a central part in how gendered meanings are made, and this module will encourage you to think about, and challenge, how gender and sexuality-based stereotypes are formed and circulate in and through language. You will explore contemporary debates, such as whether language is inherently sexist, and how increased awareness of gender diversity impacts on how people use language and are referred to by others. You will also examine how expectations of gendered behaviour can infiltrate our daily lives, such as the gendering of children’s toys, fat-shaming female celebrities in the news, and toxic masculinity in the ‘manosphere’.