Fashion Marketing MA
About this course
As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.
You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.
Our MA Fashion Marketing sits in a suite with the following courses:
You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.
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Gain a globally recognised academic qualification in conjunction with personal and professional development for employability and entrepreneurship. -
Go on study trips to international fashion capitals like Paris, Copenhagen, Antwerp and New York. -
Attend workshops to enhance your research skills, acquire relevant software skills like Adobe InDesign, and gain support for your personal career planning. You will also benefit from industry speakers such as senior marketing executives from leading fashion brands. -
Select from a range of possible outputs to reflect your individual career aspirations or to support a business start-up.
What you’ll study
Your knowledge and understanding of the subject will be enhanced by advanced marketing research and analytical skills, and fashion marketing theory.
Term One
Culture and Collaboration
(20 credit points)
On this module you will develop an advanced level of understanding of the wider cultural context for current and future work. Within this module you will collaborate with Masters students across the school of art and design on a negotiated theme relevant to contemporary debates in art & design. Together you will produce an outcome contributing to a collective festival of ideas. You will gain skills in research, analysis, ideas generation, critical thinking, communication, and presentation.
The Fashion Industry
(20 credit points)
This cross-course module is for all students across the MA FMMC suite. On this module, you will build your awareness of the global fashion industry, how it is constructed, impacts, and enables you to understand the role of your discipline within it.
Specialist course module:
(Fashion Communications, Fashion Marketing, Luxury Fashion Brand Management, International Fashion Management)
(40 credit points)
This module will be taught throughout Term One and Term Two, where you will explore subject specialist course content. This will consist of subject specific lectures, workshops, and seminars where, theory is applied to practice enabling you to identify an area or specialism you wish to explore further in the personal research project in Term Three.
Term Two
Choose two modules from the below:
Advancing Research Design
(20 credit points)
The multi-disciplinary module provides an explorative platform for you to use as the basis for further research-based study, or if you want to extend your knowledge of research methods and methodologies, to enhance your future professional practice or if you are considering progression to PhD level study.
Studio Practice
(20 credit points)
This module has been developed specifically for MA FMMC students only. On this module, you will enhance your knowledge and skills in the production of informed creative outputs to professional standards, utilising appropriate and relevant mediums and technology, both collaboratively and individually.
Industry Practice
(20 credit points)
This module has been developed specifically for MA FMMC students only and is an opportunity for you to enhance your awareness of the fashion industry through work-like learning experiences, either independently acquired or through teaching activities. Throughout this module, you will document and reflect on the importance of ‘industry’ skill acquisition and development in an external context.
Professional Practice
(20 credit points)
This module is an opportunity for you to develop and reflect upon internal and personal skills and the impact of social and cultural drivers within the professional environment. You will learn the importance of ‘softer’ skills and their transferability into other contexts. This module is available to MA FMMC students only and will conclude with a reflective personal development plan and package on your internal skillset in the context of employability.
Term Three
Personal Project
(60 Credit points)
During this module, you will build upon the subject specialist knowledge gained through term 1 and 2 to build on a specific area of interest within the subject discipline, engaging in and demonstrating all skills and abilities acquired on the course so far. This will then form an independent research project which can range from a dissertation, a business plan, or a creative output.
We regularly review and update our course content based on student and employer feedback, ensuring that all of our courses remain current and relevant. This may result in changes to module content or module availability in future years.
Video Gallery
How you're taught
Teaching and learning experiences will include:
- lectures
- seminars
- workshops
- individual and group tutorials
- peer group activities
- presentations
- directed and self-directed learning
- access to NTU's online workspace
- team working
- personal development planning
- work-based learning
Find out when our postgraduate term dates for the Nottingham School of Art & Design are. Please note that these are slightly different to other Schools within the University.
How you're assessed
Assessment is 100% by coursework and involves:
- case studies
- an industry report
- presentations (both individual and team)
- a project proposal
- an individual research project
Careers and employability
This course will prepare you for senior management roles across the fashion industry, in areas such as:
- fashion marketing management
- fashion brand management
- consumer and market intelligence
- retail management
- fashion buying
- marketing consultancy
- marketing ethics and sustainability
- public relations
- fashion journalism
- entrepreneurial business concepts
The skills and knowledge you'll learn through this course will be transferable to roles within other industries.
Connections with industry
You’ll have the opportunity to undertake self-negotiated placements or internships, learn entrepreneurship skills through NTU Enterprise - our centre for entrepreneurship and enterprise and attend events held by industry experts and organisations.
We’ll help you to develop your skills in self-promotion, team-working, presenting and communication. You’ll also have the opportunity to undertake case studies, which will help your understanding of how businesses work.
You’ll be encouraged to attend and be involved in conferences and symposia to share your work. Recently, this has included the IFFTI (International Foundation of Fashion Technology Institutes) to deliver papers and performances relating to fashion theory and practice.
You’ll have the opportunity to showcase your work at the end of the course.
Showcase
Explore our showcase ‘We Are Creatives’ - celebrating the work of the Nottingham School of Art & Design students. You will find a sneak peak of some of our students’ work and gain a real insight into what it’s like to be part of the NTU creative community at wearecreativesntu.art
Study trips
Study visits will inspire and inform your projects. Recent visits to exhibitions in London have included:
- Balenciaga: Shaping Fashion at the Victoria & Albert Museum
- The Fashion World of Jean Paul Gaultier at the Barbican
- ARTIST TEXTILES Picasso to Warhol at the Fashion and Textile Museum
An optional annual trip to Antwerp and Paris has included:
- Paris Première Vision, (incorporating Indigo and Yarntex), matériO
- Li Edelkoort’s Trend Union studio, Paris
- a walking tour of the luxury fashion district of Paris
- hidden fashion retail treasures of Antwerp
- Olivier Theyskens at the Fashion Institute of Technology Antwerp
YouFirst – working with our Employability Team
Our friendly, experienced careers consultants will work closely with you at every stage of your career planning, providing personal support and advice you won't find in a book or on the internet. You can benefit from this at any time during your studies and up to three years after completing your course.
Re:search Re:imagined
To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From electronic textiles to the history of lace, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.
Find out more: ntu.ac.uk/research
What our students are doing now
MA Fashion Marketing Students Impress Urban Outfitters with Live Industry Pitches
Postgraduate students on the MA Fashion Marketing course had the unique opportunity to respond to a live brief set by leading global retailer Urban Outfitters. The brief challenged students to develop a compelling marketing strategy to either reboot one of Urban Outfitters’ existing proprietary brands or create a new one entirely.
Nurturing Future Fashion Marketers: A Transformative Trip to Liverpool
Campus and facilities
You’ll be taught at City Campus in the heart of Nottingham, and specifically the Barnes Wallis building – a newly refurbished space dedicated to our Fashion Management, Marketing and Communication students. Explore all of our facilities in our Nottingham School of Art & Design Facilities Hub.
Entry requirements
UK students
Academic entry requirements: 2.2 honours degree.
Other requirements: You are asked to use your personal statement to illustrate your knowledge and perspective on an aspect of the fashion industry.
This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics.
Additional requirements for UK students
There are no additional requirements for this course.
Other qualifications and experience
We welcome applications from students with non-standard qualifications and learning backgrounds and work experience. We consider credit transfer, vocational and professional qualifications, and any work or life experience you may have.
You can view our Recognition of Prior Learning and Credit Transfer Policy which outlines the process and options available, such as recognising experiential learning and credit transfer.
Getting in touch
If you need more help or information, get in touch through our enquiry form.
International students
Academic entry requirements: 2.2 honours degree. We accept equivalent qualifications from all over the world. Please check your international entry requirements by country.
Other requirements: You are asked to use your personal statement to illustrate your knowledge and perspective on an aspect of the fashion industry.
This should be related to the course and could include product development, supply chain, marketing, forecasting, consumer behaviour or the financial aspects of fashion as well as many other topics.
English language requirements: See our English language requirements page for requirements for your subject and information on alternative tests and Pre-sessional English.
Additional requirements for international students
If you need help achieving the academic entry requirements, we offer a Pre-Masters course for this degree. The course is offered through our partner Nottingham Trent International College (NTIC) based on our City campus.
English language requirements
View our English language requirements for all courses, including alternative English language tests and country qualifications accepted by the University.
If you need help achieving the language requirements, we offer a Pre-Sessional English for Academic Purposes course on our City campus which is an intensive preparation course for academic study at NTU.
Other qualifications and experience
We welcome applications from students with non-standard qualifications and learning backgrounds and work experience. We consider credit transfer, vocational and professional qualifications, and any work or life experience you may have.
You can view our Recognition of Prior Learning and Credit Transfer Policy which outlines the process and options available, such as recognising experiential learning and credit transfer.
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Getting in touch
If you need advice about studying at NTU as an international student or how to apply, our international webpages are a great place to start. If you have any questions about your study options, your international qualifications, experience, grades or other results, please get in touch through our enquiry form. Our international teams are highly experienced in answering queries from students all over the world.
Policies
We strive to make our admissions procedures as fair and clear as possible. To find out more about how we make offers, visit our admissions policies page.
