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Marketing MSc

  • Level(s) of Study: Postgraduate taught
  • Start Date(s): January 2022 / September 2022; January 2023
  • Duration: One year full-time / two years with a work placement (September starters)
  • Study Mode(s): Full-time / Sandwich
  • Campus: City Campus
  • Entry Requirements:
    More information

Introduction:

We are no longer accepting applications for January 2022. The next available start date will be September 2022.

Today's marketers need to be adept in a range of areas from analysing market trends to developing strong marketing strategies and effective product development processes. Understanding the theory and frameworks that underpin contemporary marketing thinking is critical. Created in close consultation with the marketing industry and the Chartered Institute of Marketing (CIM), our MSc Marketing degree develops the strengths, abilities and understanding that employers are looking for.

Through interactive and applied learning, you will look at the fundamental issues and concepts of marketing practice, examine consumer markets and behaviours that influence global strategies, and understand the role of marketers in product innovation. In your third semester, you will choose an experiential project. With the opportunity to use your skills in a real-world setting, you can choose from completing a consultancy experience project, an internship experience project, or a business research project.

Designed for aspiring marketers

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether you want to work for a major international organisation or small-scale start-ups, our MSc Marketing degree will ensure you learn the theory, tools and techniques needed to develop into an effective marketing professional ready to operate at strategic and tactical levels in industry.

What you’ll gain from this degree?

  • a Graduate Gateway accreditation from the CIM which means you will have the option to gain two professional qualifications - the Level 4 Certificate in Professional Marketing and the Level 6 Diploma in Professional Marketing.
  • the opportunity to attend different advanced workshops with our industry partners and expert practitioners, where you will sharpen your practical skills.
  • develop skills and knowledge to become a market-ready professional with a global outlook, equipped for a successful international career in marketing, business or management.
  • evaluate the rigour and validity of published research and assess its relevance to the practice of conventional marketing and synthesise existing research to identify alternative approaches.
  • demonstrate proficiency in the use of techniques of research and enquiry to draw conclusions from a critical evaluation of relevant conventional marketing issues.

Not sure which course to choose? Take a look at our course comparison page to help find the right postgraduate Marketing course for you.

Course accreditation

  • EQUIS logo

Nottingham Business School have both EQUIS and AACSB accreditation.

What you’ll study

At NBS you can create a personalised learning experience, giving you a unique Masters degree that equips you with the skills you'll need, for the career you want. Each of the modules will be delivered over a four week period, with teaching delivered in three weeks and the fourth week left clear for assessment work. This enables you to focus on one subject at a time, whilst allowing time for preparation and assessment work. Take a look at our current term dates to give you an idea of the module structures.

Residential trip

At the beginning of your course you will attend a residential trip with your new course mates and course team. This is a perfect introduction to your course and a great opportunity to get to know who you will be spending the next year studying with. The trip involves interactive ice-breaker sessions and team building activities.

Semester One

Principles of Marketing (20 credits)

This module will help articulate a critical understanding of the contemporary issues, theories and conceptual frameworks used to explain and guide conventional marketing activities in organisations nationally and internationally. You will be provided with a fundamental understanding of the basic tools and concepts of marketing. More specifically, you will be introduced to the core marketing functions and develop an understanding of the key concepts, frameworks and models encountered in marketing.

Understanding The Customer Experience (20 credits)

This module will introduce you to the field of consumer behaviour throughout all stages of consumption, in the context of a range of micro- and macro-environmental issues. You will explore the social and group influences that impact consumer purchase decisions and the importance of customer satisfaction, brand loyalty and value to organisational performance. You will develop a critical understanding of customer behaviour models applied to contemporary consumer practices, a comprehensive appreciation of the digital customer journey, focused on product, brand, digital, promotion, and how organisations use this insight to inform decision making in marketing.

Strategic Global Marketing (20 credits)

On this module you will cover the key concepts, frameworks and models encountered in the strategic marketing process. You will develop an understanding of the foundations of strategy and strategic marketing, how traditional and contemporary marketing planning tools and approaches are applied in a variety of business contexts, and the impact the future global environment will have on planning. On completion of the module you will be able to confidently analyse the strategic position of an organisation by applying relevant theories, and demonstrate how to apply general strategic marketing in different organisational contexts.

Semester Two

Your modules in Semester Two will benefit from expert external practitioners and industry partners through workshops and guest lectures.

Marketing Management (20 credits)

This module explores the role of marketing management and its interaction with other business functions. You will study marketing management concepts that are used during the development of sound marketing strategies and will develop effective group and personal skills that are valued highly by organisational employers. You will learn about the application of marketing tools to different contexts, as well as segmentation, targeting and positioning. Other subjects covered include integrated marketing communications social and ethical implications of marketing and marketing in context (including services, business, international).

Creativity in Product Innovation (20 credits)

This module introduces you to innovation in marketing, focusing on new product development and the strategic challenges faced by product managers in industry. You will assess how creative and innovation processes can be established, developed and managed and identify key issues with implementation of strategy for both the consumer and the organisation. You will understand the importance of marketing metrics in determining the progression of strategy, and explore key related areas including macro environmental trends, new and emerging technologies, idea development in product innovation and their relationship with the marketing function.

Contemporary Perspectives in Customer Engagement (20 credits)

During this module, you will examine the core theories relating to customer engagement and apply these in a range of differing marketing contexts. You will be able to demonstrate knowledge and understanding of traditional and contemporary debates related to the philosophy and practice of marketing.

Semester Three

In your final semester you'll take on a experiential project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a challenging and meaningful piece of work. Projects include:

Consultancy Experience Project (40 credits)

Working as part of a team, you will undertake focused research, developing your professional skills, applying theory and skills you have learnt during your course to manage a complex project and deliver results in a real business situation. You will learn and apply valuable project management tools and concepts whilst exploring the requirements of an effective consultancy team and assessment expectations.
At the end of the project, you will present your findings to the client and will be required to reflect on your personal development. This is undertaken in the form of secondary research around a focused topic.

Internship Experience Project (40 credits)

This module is designed to give you the opportunity to apply theory from the course to an substantial, live project undertaken on an internship of 12 weeks or more. Usually in an organisation identified by NBS or partner institution, the project and associated brief will be relevant to this course and will support your learning and development.
The project will involve focused research, developing a range of professional skills relating to working with others, managing a complex project and delivering results in a real business situation. You will also learn project management tools and concepts. At the end of the project individual assessments will require you to reflect on their personal development.

Business Research Project (40 credits)

This project is a more traditional piece of independent research, creating an academic research paper, presentation and methodological reflection. Because we believe experiential learning is so important, this project is only available to students with significant prior work experience or a desire to progress to a PhD.

For more information about semester three options please visit our Experiential Projects page.

Ongoing Learning

Throughout the year you will also study the following modules which will help you understand how to manage your own continuous personal and professional development (PPD).

Professional Practice (10 credits)

The purpose of the module is to increase understanding of how to manage your own continuous personal and professional development in order to enable sustained career success and to enhance your business acumen.  Personal and professional development in this context involves providing you with academic tools and experiential opportunities to expand your horizons and challenge your actions, attitudes and behaviours.

Customer Insight through Marketing Research (10 credits)

The aim of this module is to develop your skills as an effective decision maker - organisations require insight to make effective decisions and effective marketing research has been an integral part of how decision makers in organisations understand consumers and market dynamics; and as an effective academic - philosophical debates and methodological issues will be explored as a foundation to understanding marketing research.

Placement Diploma in Industrial Experience (2 year course only)

This module aims to develop your understanding of the business and commercial environment. You will apply relevant prior knowledge and skills in the business environment increasing your commercial awareness. On completion of the module, you will have developed a range of skills and have a practical insight into the world of work and possible career opportunities.

Please note that placements are not available for students starting in January.

If you start your Masters in September you can apply for the two-year option where you can add a year’s work placement onto your course. It’s a great way to put your learning into practice and gain valuable real-world experience to help boost your career prospects once graduating.

Your placement year will last up to 48 weeks (minimum 36 weeks). If you are unable to take a full year's placement, but have completed the minimum 36 weeks you can qualify for a Placement Diploma in Industrial Experience. If you undertake a placement, you must take up the Business Research Project in Semester Three.

Please note that placements are not guaranteed and you will need to work hard in securing one during your first semester. We have a dedicated Employability team who are here to help and support you during the placement process with CV writing, creating a LinkedIn page, interview tips, where to search for a placement etc. You can visit the Employability team’s page for further information.

Placements are only available for those beginning the course in September, not for those starting in January.

Chartered Institute of Marketing (CIM)

The suite of MScs in Marketing has been mapped to the CIM curriculum which is a reflection of course currency and relevance to the marketing profession. The fact that the fundamentals of marketing are reinforced in the course means that you will also be awarded a Level 4 Certificate in Professional Marketing from the Chartered Institute of Marketing (CIM) following the successful completion of an assessment. Following the course, you will also have exemptions from the Level 6 Diploma in Professional Marketing, typically completed during your first substantive marketing role. The CIM is an industry-recognised, professional body that employers know about. Holding either or both qualifications will allow graduates of the MSc Marketing to stand out in a competitive job market.

So, you won’t just be studying for an MSc Marketing but a CIM Certificate in Professional Marketing as well. As a dual award, the MSc Marketing represents excellent added value.

As a student on this course you will also be able to access free membership to the CIM. Membership gives you access to a range of benefits including CPD opportunities, webinars, networking events and online journals to name a few.

Google

You’ll also be given the opportunity to attend the Google workshops which will be run by Google Partners to gain a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords.

Don’t just take our word for it, hear from our students themselves

Student Profiles

Rebecca Whittingham

Make sure you take advantage of the resources available to you, do the extra reading and speak up in class – the lecturers give you so much confidence in yourself that you feel completely at ease in a new environment

Zhang Huxin

Life in Nottingham is a special experience. It is a small city with lots of history, plenty of space and it is never boring.

How you’re taught

Teaching and Learning

Nottingham Business School adopts a distinctive approach to the design of student learning opportunities. Your learning is structured around theory, practice, experience & observation, and reflection & improvement. At each level (course, module and session), you will study different theories, concepts and approaches and be given opportunities to apply these in a range of practical settings. The aim is to enhance your understanding through the direct experience of business, where you will have opportunities to observe business practices and behaviours (including your own) and analyse these using theoretical knowledge. It is our intention that by reflecting on these experiences, you will be able to use these theories to guide your actions and decisions in a business context or even consider how a theory itself might be improved. In this way, we aim to enhance the quality of your learning.

Marketing Simulation

As part of your Principles of Marketing module you will take part in a simulation exercise which will see you make marketing decisions for a jeans company within a dynamic competitive market place. In class you will compete in teams and be able to track the impact of your decisions on the company's performance. Through the simulation you'll be able to connect essential marketing concepts to marketing practice and in doing so develop relevant professional marketing skills.

Academic Mentors

Every postgraduate student will be allocated an Academic Mentor at the beginning of the academic year and you will meet with them regularly throughout the year. Academic Mentors help you make the most of your time at NTU. They will support you in developing and enhancing the qualities and transferrable skills necessary for your studies, career progression, professional and personal development.

Assessments

A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects.

The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process.

In-sessional English language support

In-sessional English language classes are offered to international students at no extra cost. The classes aim to provide focused support in the skills you need in order to develop your English in your subject area.

Further information please contact the Nottingham Language Centre based in the DICE building on City Campus:

Tel: +44 (0)115 848 6156 | Email: englishsupport@ntu.ac.uk | Website: www.ntu.ac.uk/nlc

Personalisation

We know our postgraduate students are a diverse group, with different levels of academic knowledge in their chosen area of study, different cultural and educational backgrounds, and varying levels of personal and professional skills and competencies.

At NBS we strive to ensure that these two motivating factors are nurtured and therefore supported. Our students are encouraged to practice and develop the skills and competencies required to critically reflect on their learning, and on their ability to apply this learning to their studies and to real world complex issues within the workplace. Through a series of curricula and extra-curricular initiatives, strengthened by tailored academic mentor support, NBS provides all our postgraduate students with the ability to participate in a range of challenging and unique activities, projects, events and experiences to enable our students to succeed in a competitive and dynamic global environment.

Staff Profiles

Mojtaba Poorrezaei

Principal Lecturer

Nottingham Business School

Mojtaba is a Principal Lecturer in the Department of Marketing and the programme leader for MSc Marketing Suite and joined NTU in September 2015.

Sharon-Marie Gillooley

Principal Lecturer

Nottingham Business School

Sharon-Marie is a Principal Lecturer in the Department of Marketing, the Course Leader for the MSc Marketing suite, the Learning and Teaching Department Representative for Marketing and Fellow of the

Careers and employability

At Nottingham Business School, we’re focused on your employability from the start of your postgraduate degree. We provide you with a learning experience that integrates theory and practice.

Matching your ambition

Our course is designed to produce graduates with an applied knowledge of marketing and product development processes, amongst many others. This is all crucial knowledge you will need to succeed in roles such as Marketing Managers or Product Marketing Managers.

Both Marketing Manager and Product Marketing Manager roles are similar, and as diverse as the industry you work in. From researching and analysing current and emerging trends, to gaining insight into customer needs and driving compelling campaigns, you will be involved in an exciting and rewarding career.

Graduates from this course have gone onto roles within the public, private and third sector, undertaking positions such as:

  • Marketing Manager
  • Marketing and Communications Executive
  • Internet Marketing Analyst
  • Digital Marketing Executive
  • Corporate Communications Manager

Employability Team

We have a dedicated Employability Team who not only help you during your time with us but also following graduation, they’ll continue to support you by providing a number of services that will help kick-start your career.

Our Employability Team offer a wide range of support from one-to-one appointments with our specially trained consultants, to arranging recruitment fairs and skill building workshops.

Services they provide include:

  • Finding placements, internships and part-time work
  • Helping you to pursue self-employment
  • Advice on taking gap years and time out
  • Information and help on getting into volunteering
  • Providing advice on further study.

As a student you will have access to our virtual learning environment, where you will be able to get in touch with our Employability team for CV support, application, interview and job hunting advice, career ideas and employer videos.

You can visit the Employability Team on your local campus every day during term time. They are also open outside of term time too, except on University closure days. So drop in, say hello, and get help with quick enquiries or book an appointment with a careers consultant from your school.

Re:search Re:imagined

To us, research is about more than writing papers and proposing new ideas. By daring to think differently, we’re disrupting the research landscape and finding the answers to the questions that really matter. From ethics, innovation and entrepreneurship to behavioural science, we’re inspiring the brightest minds to rise up and find solutions to some of the most significant global challenges facing society.

Find out more: ntu.ac.uk/research

Campus and facilities

We are continually investing in our facilities, and transforming our learning and teaching environment to create an inspiring and innovative atmosphere.

The School is based in the impressive Newton Building on NTU's City site. In 2009 the building was involved in a £90 million regeneration project on the site. Whilst maintaining its historic beauty, the Grade II listed building was transformed into an ultra-modern complex.

Dryden Centre

A short walk from the Newton building and Boots library, the Dryden Centre facilitates on-campus teaching for Nottingham Business School’s postgraduate and executive education courses. Benefit from the newly built NTU Dryden Enterprise Centre next door that provides dedicated support for entrepreneurs, start-ups, small and medium-sized enterprises.

Fantastic facilities

  • You can take advantage of the Link Lounge, a space dedicated to Business School students, located on floor seven of the Newton building.
  • Explore your career prospects with the help of the University's Employability Team.
  • You will benefit from spacious teaching rooms and lecture theatres.
  • We provide students with a variety of social spaces.
  • Your studies will benefit from the £13 million Boots Library.
  • You can take advantage of our 24-hour IT facilities.
  • Our Student Services Centre will also be on-hand should you need support.
  • The location of the City site also means that you have easy access to:

  • sports facilities
  • shops
  • student accommodation
  • music venues
  • cafés.

Entry requirements

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

One year course

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above) containing some evidence of quantitative ability.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Two years with placement

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) containing some evidence of quantitative ability.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Get in touch If you need any more help or information, please contact us at Ask NTU or call on +44 (0)115 848 4200.

NTU may admit a student with advanced standing beyond the beginning of a course, through an assessment of that student's prior learning, whether it is certificated or uncertificated. Our Recognition of Prior Learning and Credit Transfer Policy outlines the process and options available to these prospective students, such as recognising experiential learning or transferring to a similar course at another institution, otherwise known as credit transfer.

All prospective students who wish to apply via Recognition of Prior Learning should initially contact the central Admissions and Enquiries Team who will be able to support you through the process.

This programme is open to graduates from any discipline and does not require marketing study to be completed at undergraduate level.

One year course

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above) containing some evidence of quantitative ability.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

Two years with placement

  • You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.1 or above) containing some evidence of quantitative ability.
  • All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career.
  • One academic reference is required.

International qualifications

We accept qualifications from all over the world – check yours here:

Postgraduate preparation courses (Pre-Masters)

If you don’t yet meet our entry requirements, we offer Pre-Masters courses through our partner Nottingham Trent International College (NTIC), based on our City Campus:

English language entry requirements

You can meet our language requirements by successfully completing our pre-sessional English course for an agreed length of time, or by submitting the required grade in one of our accepted English language tests, such as IELTS:

Would you like some advice on your study plans?

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

Fees and funding

Home fees for January 2022 entry

Study route

Home fees

One year (full-time)

£10,500

Home fees for September 2022 and January 2023 entry

Study route

Home fees

One year (full-time)

£11,000

Two years (placement year)*

£12,385 (£11,000 in Year One and £1,385 in Year Two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.

Please note that placements are not available for students starting in January.

Additional costs

Your course fees cover the cost of studies, and include loads of great benefits, such as the use of our City Campus library, support from our expert Employability team, and free use of the IT equipment across our campuses.

You may choose to purchase core text books for your course, and prices for these may vary. However, our library is home to four floors of books, journals and materials (many of which you can access online) – meaning you may not need to purchase as many books as you might think!

Whilst on placement students will be expected to pay for accommodation, travel and living costs.

Funding your studies

Preparing for the financial side of student life is important, but there’s no need to feel anxious and confused about it. We hope that our fees and living costs page and funding pages will answer your questions.

Postgraduate loans

The government introduced a new postgraduate loan scheme for Master degrees. The loan will be a contribution towards the costs of study and it will be at the student's discretion to use the loan towards fees, maintenance costs or other costs. Find out more on our postgraduate loans page.

Scholarships

You might be able to get a scholarship to help fund your studies. We award scholarships to those students who can demonstrate excellent achievement, passion and dedication to their studies.

Alumni Discount

We’re happy to be able to offer a 20% alumni discount to most current NTU students and recent NTU alumni. This discount is currently available for those starting an eligible postgraduate taught, postgraduate research or professional course.

Getting in touch

For more advice and guidance, you can contact our Student Financial Support Service on Tel: +44 (0)115 848 2494 or for Scholarship help please contact us on Tel: +44 (0)115 848 4460.

International / EU fees for January 2022 entry

Study routeInternational / EU fees
One year (full-time) £17,300

International / EU fees for September 2022 and January 2023 entry

Study routeInternational / EU fees
One year (full-time) £18,000
Two years (placement year)* £19,385 (£18,000 in Year One and £1,385 in Year Two)

*Please note that if you are considering a course that runs over more than one year, the tuition fee stated is for the first year of study. The course fee for the second year may be subject to annual review.

Please note that placements are not available for students starting in January.

Tuition fees are payable for each year that you are at the University. The level of tuition fees for the second and subsequent years of your postgraduate course may increase in line with inflation and as specified by the UK government.

Scholarships

We offer scholarships of up to 50% of your tuition fee. You can apply for your scholarship when you have an offer to study at NTU.

Living costs

Get advice on the cost of living as an international student in Nottingham and how to budget:

Paying fees

Find out about advanced payments, instalment plan options and how to make payments securely to the University:

Would you like some advice on your study plans?

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

Additional Costs

Your course fees cover the cost of studies, and include loads of great benefits, such as the use of our library, support from our expert Employability team, and free use of the IT equipment across our campuses.

Library books

Most study modules will recommend one or more core text books, which most students choose to purchase. Book costs vary and further information is available in the University’s bookshop. Our libraries provide a good supply of essential text books, journals and materials (many of which you can access online) – meaning you may not need to purchase as many books as you might think! There may also be a supply of second-hand books available for purchase from previous year students.

Field trips

All essential field trip costs will be included in your course fees. There may be the opportunity to take part in optional field trips, which do incur additional costs.

Placement

Whilst on placement students will be expected to pay for accommodation, travel and living costs.

Print and copy costs

The University allocates an annual printing and copying allowance of £20 depending on the course you are studying. For more details about costs for additional print and copying required over and above the annual allowance please see the Printing, photocopying and scanning information on the Library website.

How to apply

We are no longer accepting applications for January 2022. The next available start date will be September 2022.

Ready to join us? Apply through our NTU Applicant Portal.

  1. Register as a new applicant and create an account in the Applicant Portal - don't worry you won't need to complete your application at once, you can come back to it so keep your details safe.
  2. Fill out and submit your application - make sure to check all the information such as entry requirements before submitting.
  3. Track the progress of your application – you can do this by logging into the Application Portal.
  4. Check your offer – As long as you’ve provided all the information we need, we’ll try and make a decision on your application within five to ten working days. However, this can take longer and you should allow at least three weeks for a decision.
  5. Accept your offer within four weeks - Remember that competition for places is high, and if you don’t accept your offer within four weeks it may lapse. After eight weeks it will be automatically withdrawn.
  6. Meet the conditions of your offer (if you have any) - Upload all the documents required to meet the conditions of your offer using the My Documents section of the Applicant Portal.

Don’t worry if you’re waiting for results – we recommend applying now, and then adding them to your Application Portal once they arrive.

If you need some help in writing your application you can view our handy tips.

Good luck with your application!

We are no longer accepting applications for January 2022. The next available start date will be September 2022.

Apply online through our NTU applicant portal.

Application advice

Apply early so that you have enough time to prepare – processing times for Student visas can vary, for example.  After you've applied, we'll be sending you important emails throughout the application process – so check your emails regularly, including your junk mail folder.

Writing your personal statement

Be honest, thorough, and persuasive – we can only make a decision about your application based on what you tell us:

Would you like some advice on your study plans?

Our international teams are highly experienced in answering queries from students all over the world. We also have members of staff based in Vietnam, China, India and Nigeria and work with a worldwide network of education counsellors.

The University's commitment to delivering the educational services advertised.