Role
Connor Morrison is a Growth Hacking and Business Development Officer within CBIT at Nottingham Business School.
Career overview
Employer: MissionX
Role: Head of Marketing
- Promoted from Account Executive to develop an integrated sales and marketing growth strategy (B2B SaaS Series A start-up).
- Successfully established and implemented the partnership program.
- Created targeted growth campaigns (email, social, ads, blogs, videos, and SEO) that increased new users, website traffic, and social media metrics in Canada, USA, UK, and Greece.
Employer: Nottingham City Council
Role: Strategy Consultant, Project Lead (Internship)
- Led a team of five consultants in conducting an analysis of proposed sustainability initiatives.
- Identified specific areas where key industries need to adapt to meet the 2028 carbon-neutral goal.
- Worked alongside the Carbon Reduction, Energy, and Sustainability Division, carrying out research and creating an actionable report on achieving carbon neutrality in Nottingham.
- Our research revolved around five major industries: Manufacturing, Food & Drink, Construction, Finance, and ICT.
Employer: See More Digital Marketing
Role: Founder, Marketing & Growth Consultant
- Identified and nurtured 10+ long-term marketing contracts spanning fashion, law, sports, cannabis, and politics in Australia, Canada, and the USA.
- Led the growth of Work Visa Lawyers into the largest Australian immigration law firm outside of Sidney.
- Managed the winning mayoral campaign for Matthew Larwood, the current mayor of Prospect, SA.
- Led sales, marketing, and product development for Ethical Image and Goodwood Accessories.
- Planned and presented two profitable UCANN Academy conferences (140 attendees/event).
- Raised over $180k in crowdfunding for a client through fundraising events and SMM.