About the programme
This programme has now finished.
Supported by the European Regional Development Fund and The Midlands Engine, The Big House Social Sales Sprint provides intensive support to both entrepreneurs and established small and medium sized businesses seeking sales growth through social selling.
Split into 3 sprints, the programme will allow you to examine your social value proposition, create an effective digital blueprint and develop your individual social formula for successful sales growth.
Each sprint consists of a workshop delivered by a technical manager, a testing and goal setting session, an implementation period and a peer learning results session. Additionally, the package includes the opportunity to draw on support from a student consultancy group who will offer fresh insights into your market research.
The Big House Social Sales Sprint includes access to a Sprint Support team to guide you through tactics, testing, technicalities, tools and provide time for 1:1 support.
Format
- Identify your audience
- Consider research methodologies
- Design an approach to market research and gaining additional customer insight
Market Research
- The importance of market research
- How market research can help you identify new opportunities
- Benefits of competitor analysis
- Strengthening your marketing messages through market research
- Pricing strategy and how to get paid for the value you create
- The link between pricing and customer segmentation
- Where and where not to compete
- Developing and reviewing your pricing framework and exploring innovative approaches
- The importance of communication
- Gained or be in the process of gaining customer insight and have a greater understanding of your buyers
- Reviewed your approaches to pricing and promotions
- Strengthened your sales messaging
- Assessed your skills and capability, defined problems, issues, bottlenecks, requirements and goals
- Mapped your sales process and analysed and improved your customer journey
- An understanding of the difference between search vs social and organic vs paid social
- Gained a better understanding of your market and digital landscape, competition and opportunities
- Carried out a competitor analysis
- Identified lead and sales generation tactics that work for you and how to improve sales conversions
- Understood the role of affiliates, influencers, ambassadors and user generated content and how they can be leveraged
- Developed your content strategy and filled or identified gaps in your digital assets
- A deeper understanding of paid advertising and low cost or no cost promotions
- Be able to track, analyse and report on results
- Gained confidence in executing future strategies, both paid for and no cost or low cost marketing strategies
- Greater confidence to build more effective and productive working relationships with third party suppliers
- Blueprint review Q&A and group discussion
- Planning and implementation
- Resources
- Next steps
- Feedback
At the three month mark we will host a celebration and results session to hear how you have got on since you began your Social Sales Sprint journey.
Why get involved?
Applicants that might benefit most from the support may include those that:
- Have invested in paid digital advertising in the past and have been disappointed in the results
- Are looking to enter new markets
- Are launching a new product or service
- Believe you have a great product or service but haven’t yet found a way of unlocking your sales growth
- Noticed changes in customer behaviour during and post lockdown
- Want to better understand the technicalities and keep up to date
- Are worried about the cost of living squeeze and the impact this might have on your sales
- Have been impacted by supply chain problems or pricing and pressures and have had to or plan to alter your offering
- Finding it tough going it alone and would welcome support from experts and peers
- Are looking to upskill a member of your team
Eligibility
To access Big House support at Nottingham Business School, your business must be:
- An SME (small and medium sized enterprises must have less than 250 employees)
- In the creative or digital sector
- Registered with HMRC or Companies House
- Trading or ready to trade
- In the D2N2 region
- Be able to commit the time to attend all online and face to face sessions for all 3 sprints and complete the actions identified to meet your sales goals
About The Big House Project
Supported by the European Regional Development Fund and the East Midlands Engine, the Big House programme is made up of a consortium of partners who offer a range of bespoke support to growing and established businesses within the creative and digital industries. The programme can help lift potential ideas off the ground and support the start-up process through to working with established businesses ambitious for growth.
Fnd out more about The Big House Project
Email: bighouse@ntu.ac.uk
Visit: The Big House Nottingham Trent University
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