Business Management and Entrepreneurship BA (Hons)

This module introduces you to the dynamics of business and enterprise in the context of organisational growth, blending operations management theory with real-world challenges. You'll explore how different types of organisations, start-ups, SMEs, large businesses, and the public sector navigate decision-making, operational development, and strategic challenges. Emphasis is placed on the role of enterprise and entrepreneurship skills to design, deliver, and improve products and services, particularly in response to evolving customer preferences and sustainability pressures in a global landscape characterised by uncertainty and constant change.

The aim of this module is to provide you with an understanding of the basic principles of marketing and operations. You will be introduced to core marketing and operations functions, and develop your understanding of the key concepts, frameworks and models within the area of marketing and operations.

You will develop the knowledge and skills needed to identify differing marketing orientations, in particular how organisations identify, understand and satisfy their customers. It will also provide you with the skills required to develop marketing objectives and to translate these into operational processes that satisfy the needs of the customer. Alongside all this, you will learn about the dynamic relationship between operations, organisational performance and competitive position, and will develop effective team building and communication skills.

Both work and management are carried out by people the human resources of the organisation. The focus of this module is on the management of work in organisations, and will provide you with a holistic understanding from the viewpoint of both the worker and management. You will be introduced to the key applications, policies and practices that are involved in the management of human resources, and will analyse their underlying theoretical basis and the effects on the organisation and society in general.

This module will introduce you to a range of skills, methods and knowledge that are applied by professional economists. It will enable you to offer a distinctive contribution to business and management decisions involving the deployment of globally scarce resources. The module will enable you to demonstrate a range of applications of economic ideas, principles and techniques, and to identify resource consequences of business and managerial decisions in a national and international context.

The financial set-up of an organisation can impact its activities at both a strategic and operational level. This module introduces the theories, systems and approaches that organisations can implement to assure that the accounting and financing operations support the decision making and the overall control of the business. You will learn about accounting principles and techniques from a user perspective and understand the relevance of both financial reporting and accounting information and how it benefits all users, both external and internal to an organisation.

Discover your strengths, develop your skills, and begin to shape your future. This module helps you identify the academic skills, personal qualities, and workplace competences you already possess, while guiding you to set focused personal and professional development goals. You'll build the confidence, knowledge, and skills to excel in your studies and prepare for future work placements and graduate roles.

Step into the role of a senior decision-maker and explore how established organisations stay competitive in fast-moving markets. Using real business cases, you’ll diagnose strategic challenges, weigh up risk, performance, ethics and sustainability, and design entrepreneurial solutions that can work at scale. You’ll learn how big businesses innovate, adapt and make evidence-led decisions,  building your confidence to think and contribute at a strategic level.

Step inside real small and medium-sized enterprises and discover what it takes to survive, grow and stand out. You’ll engage directly with entrepreneurs from commercial and social ventures, using interviews and practical analysis to explore how they make decisions, respond to challenges and spot opportunities. You’ll apply strategic thinking to growth, operations and sustainability, building career-ready insight into the realities of entrepreneurial success.

What does it take to turn bold ideas into real-world impact? You’ll explore how innovation happens in business, from spotting opportunities and testing ideas to using emerging technologies like AI. Through interactive sessions and the Innovation Lab, you’ll collaborate, prototype and think creatively while acting strategically and sustainably. You’ll build the confidence to challenge convention, solve complex problems and create value in changing markets.

Entrepreneurship is a powerful catalyst for change—whether in launching new ventures, scaling existing enterprises, or driving innovation within established organisations. This module gives you the opportunity to tailor your learning to your own ambitions by choosing from three project pathways:

• Start up project: developing a start-up concept;
• Scale up project: accelerating the growth of an existing enterprise, or;
• Intrapreneurship project: exploring intrapreneurship within a larger organisation.

Whichever route you pursue, you will design and deliver a project that applies entrepreneurial thinking to real-world challenges, sharpening your ability to create value and lead innovation across diverse contexts.

Experience life in another country by studying at one of our partner universities. Choose from a host of countries in Europe or go further afield and study in the USA, South America, Australasia and South East Asia. This is a great opportunity to develop your independence and explore another culture.

Get a taste of the working world and gain some essential industry insight with a 12-15 week work placement. The experience will allow you to put your learning in to practice, with the experience gained improving your future career prospects, and sharpening your interpersonal and professional skills.

This module explores activity and developments from across the area of international and global marketing, including developments in world trade; ethical, environmental and sustainability issues; buyer behaviour and segmentation; developing an international strategy; and issues surrounding international marketing communications.

The module will also provide you with an advanced level of knowledge on the concepts of marketing at the various levels of export, international and global marketing; and a detailed understanding of the sources of international marketing information and the factors governing marketing research decisions at an international level. You will focus on how international marketing communication strategies are developed across a wide range of industries, sectors and organisations, whilst improving your research, analytical, communication, time management and team working skills.

Explore how creativity, design and innovation drive growth, resilience and sustainability in organisations shaped by digital transformation. You’ll examine how creative ideas are developed and applied across different contexts, drawing on key theories and real-world perspectives. The module also looks at the challenges organisations face in turning creativity into impact, combining theory with practical, entrepreneurial skills.

This module provides an opportunity for you to reflect on the skills and behaviours you've developed throughout your degree and put them to the test in a "live" consultancy project set by a real organisation. Working in a team with other students you'll address the brief and present your findings and recommendations to the client and your tutors. Later in the module you'll explore subject specific competences for career readiness and debate important themes on the agenda of all businesses such as diversity and inclusiveness, ethics and sustainability. By the end of the module, you'll have a sharper understanding of the impact you want to make to business and society and the confidence to take your next steps forward with purpose.

This module will provide you with a global understanding of two key themes strategic management and entrepreneurship. Integrating these two concepts represents the latest critical thinking in the field of strategic management, meaning this module will develop your awareness and practice of strategy-making and entrepreneurial behaviour in different markets and cultures.

Whether you are interested in starting your own business, or in creating new and distinctive ways of working with customers and stakeholders in large organisations as well as in small to medium sized firms, the content of this module will be critical to your knowledge set.

During the module you will research and identify entrepreneurial opportunities, and identify features, determinants and characteristics of the entrepreneurial process, and the integration of such processes with strategy-making in organisations. You will also explore theories and concepts that explain the differences between emergent, growing and mature businesses, and develop an awareness of entrepreneurial practices and key concepts such as innovation, networking and entrepreneurial leadership.

For this module you will undertake a purposeful, individual, in depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of research techniques relevant to your subject area. The project will develop your ability to manage a major piece of work, for which you will be completely responsible, and will be completed over a period of several months. You will learn to utilise and improve your time management and communication skills, as well as test your initiative and resourcefulness.

To support your development during this module you will study essential skills such as critical thinking, conducting a literature review, understanding the appropriate research framework, practical research methods and skills, report and academic writing skills.

This module is designed to give you a deeper understanding of sustainability issues affecting firms. It incorporates a live consultancy experience, where you are required to apply your knowledge to critically review aspects of enterprise practice and infrastructure and recommend ways to reduce carbon emissions. You will learn how to critically review sustainability issues presented by an enterprise and analyse evidence, arguments, concepts and data to formulate sustainability and carbon management recommendations for an enterprise.

Working at a strategic level, this module will clarify how marketing, design, distribution, logistics and project management may be integrated, and help you to develop a broader and deeper understanding of how supply chain performance can be strategically improved.

You will cover a number of areas during the module including:

• looking at supply chains from a strategic and global perspective
• key concepts in supply chain improvement
• interpreting lean and agile supply
• supply chain dynamics forecasting, information flow and bullwhip
• design for the supply chain postponement, mass customisation, product life cycle, sustainability
• managing CSR in the supply chain sustainability, environment and transport
• managing risk in a supply chain.

Influences of culture on management, and managing within and across diverse cultures, have become increasingly relevant in today's business world. This module aims to address the issues of cultural differences, and practical implications of the internationalisation of management, the organisation and its people.

Personal experiences of national and organisational cultures either through work in multinational corporations or travel far and wide provide a rich pool of experiences, stories and ordeals that can serve as important inputs into discussions and debates about management, organisations, people and cultural diversity. This module adds to this experience through theoretical and conceptual knowledge and frameworks concerning different management styles and philosophies from an International Human Resource Management perspective. It uses practical experience and current topical research and case studies to explore key debates and issues central to the international organisations. During this module you will examine and explore problems that arise from these matters and the solutions that are needed.

In this module, you'll explore how organisations use data, information and knowledge to shape their strategy. You'll examine the role of technology in business decision-making, the importance of data literacy, and how organisations adapt to evolving challenges. Using real-world examples, you'll learn to distinguish between data, information, and knowledge, and understand their impact on shaping management practices and strategic opportunities. This module will equip you with the skills to navigate the complexities of digital transformation and make informed decisions in a data-driven environment.