Business Management and Marketing BA (Hons)

You'll build your marketing knowledge around a real brief: developing a new product idea for an actual business. As you work through the process, you'll cover the core concepts from customer segmentation and the marketing mix to new product development. By the end, you'll know how to identify what customers want, build a case for delivering it, and present a marketing plan with both a UK and international dimension.

Organisations of every kind face the same fundamental pressure: how to grow and stay resilient when the world keeps shifting. You'll examine how different types of organisation make decisions, develop operations, and respond to external threats and opportunities. Entrepreneurial thinking runs through the module, alongside the practical skills needed to spot a problem and design a solution.

Behind every business decision sits a set of numbers, and you'll learn to read them properly. You'll examine how businesses are financed and the limits that financing creates, how accounting profit is calculated, and how to identify the cash flows and break-even points relevant to a project decision. You'll build skills in budgeting, cash and working capital management, and financial statement construction, along with appraising long-term capital investments and valuing company shares.

Why do some organisations thrive and others stall? You’ll find out how people are managed and motivated, how teams work in person and remotely, and how leadership shapes the culture. You'll get a sharper eye for why organisations are structured the way they are. And you'll put the theory to work through workplace simulation activities, practising the skills before you need them for real.

Businesses run on decisions, and the best decisions are built on evidence. This module works through the methods professional economists and data analysts actually use. You will apply concepts to real management problems: examine trade-offs, allocate resources and draw conclusions from data. Hands-on practice is built in throughout, so you leave with skills you can use.

From your first days at university, to the end of year one, you'll build the foundations a business career needs: data literacy, professional digital skills, and a clear picture of your own strengths. You'll explore Nottingham's real business landscape, understand what employers look for, and put together a development plan that maps your ambitions to the career you want.

Every purchase, from a coffee to a company's biggest supplier contract, is shaped by psychology most buyers never notice. You'll unpack the theories behind consumer and organisational buying decisions, from what happens before a purchase to how people feel afterwards. You'll then test these models against real case organisations, learning to read what's actually driving customer behaviour, a skill behind every marketing strategy you'll build from here.

Step into the role of a market researcher in this practical, hands-on module. Working on real-world briefs, you'll design and conduct your own research using both qualitative and quantitative methods through surveys, interviews, and data analysis.You'll see how research powers marketing strategies and planning, while building key skills in ethical practice, client reporting, and understanding consumer behaviour.With accreditation from the Market Research Society (MRS), you'll also have the chance to gain valuable professional recognition before you graduate.

Want to master the art of creating powerful marketing campaigns? This module equips you with the skills to design, plan, and execute strategic marketing communications. You'll explore how to analyse market trends, craft compelling content, and coordinate different promotional tools to reach an audience. Through real-world case studies and hands-on projects, you'll learn how to develop a strategic marketing communications plan, set clear objectives, and measure success. You'll also dive into the role of both internal and external communications, gaining insights into how businesses use marketing strategies across local, international, and global markets. Whether you're working solo or collaborating in a team, this module will prepare you to think strategically and execute campaigns that make an impact.

Experience life in another country by studying at one of our partner universities. Choose from a host of countries in Europe or go further afield and study in the USA, South America, Australasia and South East Asia. This is a great opportunity to develop your independence and explore another culture.

Turn your business idea into something real. Based in the award-winning Dryden Enterprise Centre, you’ll develop a new venture or grow an existing one with support from academic and business mentors. You’ll explore your market, define your audience, shape a practical marketing and growth plan, consider finances and sustainability, and learn how to pitch your idea with confidence inside a real start-up environment.

Get a taste of the working world and gain some essential industry insight with a 12-15 week work placement. The experience will allow you to put your learning in to practice, with the experience gained improving your future career prospects, and sharpening your interpersonal and professional skills.

This unique module supports you to refine the attributes and behaviours that will make you stand out in the workplace. The module features a dynamic week-long conference, packed with inspirational guest speakers to get you thinking about the future of work and the part you want to play. Later, you'll engage in a period of work or work-like experience, developing a range of practical skills and the mindset to navigate your future with confidence. You'll also complete a mock video job interview which will hone your ability to respond with strong, well-thought-through answers under time pressure, and help you to clinch your dream work placement or future graduate role.

This module aims to explore and evaluate several contemporary business aspects affecting individuals and organisations from a practical perspective. It seeks to assess the theoretical perspectives of managing people, human behaviour and the evolving nature of work.

This module gives an overview of how international business is conducted, focusing on what makes international business different from domestic business. You will study the major theories explaining international business transactions, the financial exchange systems and institutions that measure and facilitate international transactions, and the dynamic interface between countries and companies attempting to conduct foreign business activities. You will explore strategy, behaviour and the management of multinational corporations and the actions and policies of international regulatory bodies and agencies.

Digital entrepreneurship is transforming how organisations identify opportunities and launch ventures in the age of artificial intelligence. You will analyse market trends, evaluate digital platforms, and develop business concepts enabled and enhanced by the latest digital tools and technologies. By the end, you’ll be ready to drive innovation and digital strategy across business and management roles.

Focusing on operations and marketing, this module your practical understanding of the structure and organisation of supply chains, including sustainability and ethical issues. The areas you will cover include operations, logistics and procurement, and the importance of the flow of goods and information in providing value through global delivery systems.

How do businesses stay ahead in a fast-changing world? This module explores the powerful connection between strategic management and entrepreneurship. You'll discover how companies develop winning strategies, adapt to global trends, and foster an entrepreneurial mindset to seize new opportunities. By examining different markets and cultures, you'll gain a practical understanding of how strategy-making and innovation go hand in hand. Whether you see yourself leading a business, launching a start-up, or shaping corporate strategy, this module will help you think like a strategist and act like an entrepreneurkey skills for a dynamic career in business.

This module will develop your understanding of service, service value, and service experience in a global context. You will explore the impacts these concepts have on business performance and how they can be improved. You will explore how service delivery can be improved, and examine the situational factors that have an impact on relevant customer and supplier relationships. You will also study the roles of the consumer, employee, inanimate environment and technology within a services marketing context. You will also develop a critical perspective on post-purchase consumer behaviour; examine the industrialisation and commodification of services; explore service failure, recovery and complaints management and ethical and social concerns.

Customer behaviour has dramatically changed with the digital revolution. This module provides you with insights into the digital customer experience and highlights ways to adapt to this changing market, allowing you to fulfil customers' strategic needs. It will provide the knowledge and skills to select appropriate channels to market to meet objectives. It will also help to ensure you provide the desired customer experience, by understanding the customer's journey while complying with relevant legislation and regulation.

This module provides an opportunity for you to reflect on the skills and behaviours you've developed throughout your degree and put them to the test in a "live" consultancy project set by a real organisation. Working in a team with other students you'll address the brief and present your findings and recommendations to the client and your tutors. Later in the module you'll explore subject specific competences for career readiness and debate important themes on the agenda of all businesses such as diversity and inclusiveness, ethics and sustainability. By the end of the module, you'll have a sharper understanding of the impact you want to make to business and society and the confidence to take your next steps forward with purpose.

For this module you will undertake a purposeful, individual, in depth study of a relevant topic, developing your independent learning, critical thinking and knowledge of research techniques relevant to your subject area. The project will develop your ability to manage a major piece of work, for which you will be completely responsible, and will be completed over a period of several months. You will learn to utilise and improve your time management and communication skills, as well as test your initiative and resourcefulness. To support your development during this module you will study essential skills such as critical thinking, conducting a literature review, understanding the appropriate research framework, practical research methods and skills, report and academic writing skills.

This module is designed to give you a deeper understanding of sustainability issues affecting firms. It incorporates a live consultancy experience, where you are required to apply your knowledge to critically review aspects of enterprise practice and infrastructure and recommend ways to reduce carbon emissions. You will learn how to critically review sustainability issues presented by an enterprise and analyse evidence, arguments, concepts and data to formulate sustainability and carbon management recommendations for an enterprise.

A product's journey from raw material to customer touches marketing, design, distribution, logistics and project management. You'll learn to view supply chains strategically and globally, working through lean and agile approaches, forecasting and the bullwhip effect, and how design choices like postponement and mass customisation ripple through a chain. You'll also cover sustainability, CSR and environmental impact, and how to manage risk.

What works as good management in one country can fall flat in another. You'll unpack why, drawing on international perspectives to explore different management styles and philosophies. Your own experiences of national and organisational culture become part of the discussion, as you examine the problems that arise when organisations manage across diverse cultures and work through the solutions needed.

This module aims to provide you with an insight into the global patterns of tourism development and the impacts (economic, environmental and social) that can result, particularly within heritage tourism. You will explore the fundamental principles of international tourism management and review the demand for, and supply of, international tourism. You will also study the economic, social and environmental impacts of tourism at both the destination and global level and develop the ability to look critically at contemporary issues within international tourism.