Fashion Marketing and Branding BA (Hons)

You will explore how sub-cultures are represented visually to understand how one signifies an identity from the myriad of influences that exist in the contemporary world. This will inform your own research as you consider the importance of identification from a variety of standpoints. Working collaboratively you will look at the ways we identify ourselves with tribes from an ideological standpoint, in relation to the medium of publications.

This module introduces you to the principles and theories that underpin the global fashion and lifestyle industry. You will begin to explore the psychological and personal motivations of consumer behaviour, and develop market research skills such as data analytics to explore how brands inform and construct key fundamentals such as brand identity, positioning and value.

Learn about fashion and the trends in our society that influence what, where and how products are marketed and how consumers respond. You will study the significance of fashion and how it has evolved as a system of communication. You'll look at how interconnected media, such as music, film and photography, as well as wider political, social and cultural factors inform important conversations around current challenges such as sustainability and consumption for brands. You will also develop your understanding of visual communication, building your skills in a range of tools and practices.

This module will simulate industry practice and explore how marketing strategy, which lies at the heart of all key business decisions is translated into actionable insight. Working with brands you will demonstrate strategic decision-making by understanding competitor analysis, integrated marketing strategies, project and marketing planning and situational analysis to develop creative business solutions.

Through active participation with team-based problem solving, you will work together in mixed teams on a project where you will use your creative ideas to generate solutions to the challenge or brief. Your project will allow you to explore how creativity can make an impact in society, as you choose a theme of sustainability, social justice, enterprise and innovation or community. This collaborative learning experience will expose you to a range of new processes and approaches that will develop your creative thinking.

Option 1: Brand Development and Promotion gives you the opportunity to work in collaboration with another course from NTU to launch and craft a new brand which fuses differing disciplines together.

Option 2: Placement in Professional Practice is a work placement option giving you the chance to apply theory to real-life business situations and evidenced solutions while gaining first-hand experience of the roles and responsibilities within the fashion and lifestyle industry.

This optional module lets you personalise your course and work with students from across the School of Art & Design. You'll explore buying, merchandising, and product development in a global context, combining creative and analytical skills to build commercially aware fashion ranges, understand consumer behaviour, and respond to global trends through collaborative, industry-informed learning.

This module explores the fast-paced world of digital marketing and communication in fashion and lifestyle. You'll analyse digital brand experiences, experiment with new technologies, and develop a concept proposal with prototype designs. Through individual and group projects, you'll build skills in data analytics, user experience, digital strategy, and storytelling to enhance customer engagement across digital platforms.

Students will gain a broad understanding of how to create and use live events as part of a wider portfolio of activations to create a narrative and shape a conversation. Students will be introduced to the key themes within creative live event production including creating concepts/pitch decks, the importance of location, technical considerations such as lighting, sound and set and the power of collaboration as the centre of successful creative event production.

This optional module introduces you to trend forecasting and its influence on fashion communication and promotion. You'll develop research, analysis and storytelling skills to predict future trends across industries. By choosing this module, you can personalise your course and work alongside students from other disciplines, encouraging collaboration and a broader creative perspective.

This optional module allows you to personalise your course and collaborate with students from across the Nottingham School of Art & Design. You'll gain hands-on experience in fashion styling, exploring personal and cultural identity while responding to global trends. Through creative image-making and critical reflection, you'll build a portfolio that demonstrates how styling can communicate powerful narratives and challenge social norms.

This optional module lets you personalise your course and collaborate with students from across the Nottingham School of Art & Design. Through seminars, case studies, and practical workshops, you'll explore the full process of producing a fashion magazine editorial and cover shoot, from concept to final edit, while developing technical, creative, and collaborative skills in a simulated industry environment.

This interdisciplinary module explores beauty innovation, marketing, design, and science, with insights into cultural, social, technological, and sustainability influences. You'll examine digital media, influencers, and industry trends through theory and practical projects. The module builds critical thinking and practical skills for careers in beauty marketing, communication, and product development, while highlighting beauty's influence on fashion and lifestyle.

We have an option for all of our students to undertake a placement year and allow you to decide whether this is right for you once you have completed years 1 and 2 of your course. This time spent working in industry provides our students with crucial work experience, which is highly prized and much sought after by employers upon graduation. If you are successful in securing a placement you will have the chance to gain an additional Certificate or Diploma in Professional Practice, dependent on duration.

The additional placement year incurs a fee. For international students considering the transfer to the 4-yr SW route it's important to seek advice from the International Student Support team and the Home Office regarding any potential visa implications and costs. For UK students, advice should also be sought regarding SLC eligibility, if applicable.

* If you choose to take the sandwich route option, you will need to apply for this course by using the full-time UCAS code.

If you're studying on our sandwich route you can also opt to study abroad for a full academic year, or for a semester, during Year Three. This is an optional and additional period of study that complements your degree at NTU as an alternative to taking a work placement.

This is an exciting opportunity to experience a different national culture, teaching and learning styles and subjects in an international environment. The destination university must be a year abroad / exchange partner of NTU or member of a formally recognised scheme such as the International Student Exchange Programme (ISEP).

Our NTU Global and student mobility team will support you in finding the right opportunity from one of the many international partners available around the world.

Successful completion of a period of international study will earn you a standalone award an International Study Certificate (minimum six weeks) or the International Study Diploma (minimum 36 weeks).

Personal and professional development and reflection is embedded through the course. This module combines all your learnings and focuses on developing a career strategy that will take you from graduation into industry or further study. With a focus on understanding the contemporary fashion marketing landscape and transferrable skills, you will consider your own strengths and where your aspirations lie, showcasing your own unique selling points through a digital space.

This three-part module will see you challenged on your understanding of trends, research, debates and popular opinions as you identify significant trends or shifts in behaviour and their likely future consequences upon the fashion and lifestyle industry. You will then develop your individual research project, which will inform a full body of work in the form of either a business plan presenting an innovative concept, or the realisation of the concept into functioning prototypes or mock ups.