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Centre

Marketing and Consumer Studies Research Centre

Unit(s) of assessment: Business and Management Studies

Research theme(s): Safety and Sustainability

School: Nottingham Business School

Overview

The Marketing and Consumer Studies Research Centre (MACS) includes academics with expertise across a range of marketing management and consumer research areas (consumer behaviour, marketing strategy, digital marketing, branding, services marketing, pedagogy and tourism, amongst others). As a centre comprising more than forty academics, we conduct both theoretical and applied research with the aim of advancing knowledge both externally (beyond the university) and internally (at departmental, school and institutional levels).

MACS is concerned with real-life marketing management and consumer research challenges, and draws on socio-cultural, psychological, organisational and management theoretical traditions to better understand how providers can develop and co-create exceptional experiences with consumers - in B2C (Business to Consumer), B2B (Business to Business), and C2C (Consumer to Consumer) contexts. We deploy quantitative (e.g. surveys, experiments, statistical modelling) and qualitative (e.g. ethnography, hermeneutics, discourse analysis) research approaches to further our investigations. In doing so, MACS members/research teams have undertaken projects both centre- and collaboratively-focused, the latter in concert with other institutions and organisations in both public and private spheres.

A key focus of MACS is aligning its research with pressing global challenges, particularly in the areas of Safety and Sustainability, and digital innovation. Recent projects highlight this commitment, with colleagues developing sustainable logistics solutions and contributing to environmentally friendly business strategies. MACS members' collaborative efforts with industry and government also focus on reducing food waste and promoting consumer well-being, with various projects showcasing the Centre's engagement with public sector initiatives that address sustainability at a community level. The Centre's research further explores how technology shapes modern consumer experiences, with members focused on pioneering research on human-AI interactions and the effects of digital platforms on consumer behaviour. Whether addressing the sustainability of business practices or the intricacies of digital marketing in a rapidly changing world, MACS remains dedicated to producing research that supports both academic progress and industry transformation.

MACS members' work is either multidisciplinary or marketing-specific and is undertaken either with, or for, international, national and local partners. Recently these have included: Innovate UK, the Economic and Social Research Council (ESRC), Newton Fund, the Academy of Marketing Research Funding; the Enterprise Education Fund, The European Regional Development Fund, The British Academy / Leverhulme Trust, FORTE: Swedish Research Council for Health, Working Life and Welfare, Dutch Research Council/De Nederlandse Organisatie voor Wetenschappelijk Onderzoek, the UK Academy of Marketing, and Nottingham City Council.

Our primary aims are:

  • to provide academics, business managers and public policymakers with appropriate and rigorous understandings of market-focused imperatives, and to help find solutions to complex and contemporary market-related challenges.
  • to support income generation, publication, and commercial impact in the fields of marketing management, consumer behaviour and tourism.
  • to foster collaboration on issues of mutual interest with academics, institutions and businesses worldwide.

Publications

Marketing Management:

Abdullah, S. I. N. W., Teng, P. K., Heng, B. L. J., & Cokki, C. (2024). Navigating Mobile Marketing: Unveiling Mobile Game In-App Purchase Intentions of Gen-Ys. In Barbosa, B. (Eds).Contemporary Trends in Innovative Marketing Strategies (pp. 278-303). IGI Global.

Akbar, M. B., Amoncar, N., Cateriano-Arévalo, E., & Lawson, A. (2024). Two-stage taxonomy for measuring success in social marketing practice. Journal of Social Marketing, 14(1), 4-25. [ABS ranked 1*]

Alam, S., Abdullah, S.I.N.W., Kokash, H., Ahmed, S., & Omar, N. (2024). Consumer’s acceptance of retail service robots: mediating role of pleasure and arousal. Journal of Decision Systems, 1-27. [ABS ranked 1*]

Alghamdi, O., & Agag, G. (2024). Competitive advantage: A longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence. Journal of Retailing and Consumer Services, 76, 103547.https://doi.org/10.1016/j.jretconser.2023.103547 [ABS ranked 2*]

Bhupla, S., Barnard, A., & Howarth, R. (2024). The stealth rise of control: Forgotten trust in contemporary professionalism. Current Sociology, 00113921241239643. [ABS ranked 2*]

Donato, C., & Adıgüzel, F. (2024). The effects of visual design on eco-labels evaluations: guidelines for effective green advertising. Journal of Marketing Theory and Practice, 1-18. [ABS ranked 2*]

Hayder, S. A., Durrani, B., & Colmekcioglu, N. (2024). Religion, social media networks and marketing opportunities: The case of British Muslim entrepreneurs. In Foroudi, P. and Cuomo, M.T. (Eds). Business Digitalization: Corporate Identity and Reputation. Routledge Studies in Marketing. New York.

Johnson, S. L. (2024). Fashion industry in crisis: a systematic literature review 1972–2022. Corporate Communications: An International Journal.https://doi.org/10.1108/CCIJ-03-2023-0031 [ABS ranked 1*]

Khan, D., Pich, C., & Spry, L. (2024). The effective nature of projective techniques in political brand image research. International Journal of Market Research, 66(1), 115-148. [ABS ranked 2*]

Millard, R., & Akbar, M. B. (2024). Conceptualising reflexivity within critical discourse of social marketing. Journal of Social Marketing, 14(1), 73-94. [ABS ranked 1*]

Rashid, A., Spry, L., & Pich, C. (2024). A proposed brand architecture model for UK fashion brands. Journal of Brand Management, 1-13. [ABS ranked 2*]

Turner, K., Adigüzel, F., & Sidhu, J. S. (2024). Chief executive officer narcissism, corporate inertia, and securities analysts’ stock recommendations. Strategic Organization, 0(0). https://doi.org/10.1177/14761270231218096 [ABS ranked 3*]

Zhang, J., Eid, R., Agag, G., Chen, C., & Fu, R. (2024). Exploring the link between entrepreneurial passion and SMEs retailers’ performance: The role of exploration and exploitation under different cultural contexts. Journal of Retailing and Consumer Services, 78, 103744. [ABS ranked 2*]

Consumer Research:  
Agag, G., Durrani, B. A., Abdelmoety, Z. H., Daher, M. M., & Eid, R. (2024). Understanding the link between net promoter score and e-WOM behaviour on social media: The role of national culture. Journal of Business Research, 170, 114303.  [ABS ranked 3*]

Agag, G., Eid, R., Lababdi, H. C., Abdelwahab, M., Aboul-Dahab, S., & Abdo, S. S. (2024). Understanding the impact of national culture differences on customers’ online social shopping behaviours. Journal of Retailing and Consumer Services, 79, 103827. [ABS ranked 2*]

Agag, G., Shehawy, Y. M., Almoraish, A., Eid, R., Lababdi, H. C., Labben, T. G., & Abdo, S. S. (2024). Understanding the relationship between marketing analytics, customer agility, and customer satisfaction: A longitudinal perspective. Journal of Retailing and Consumer Services, 77, 103663. [ABS ranked 2*]

Koay, K.Y., Cheung, M.L., Lom, H.S. & Leung, W.K.S. (2024), "Perceived risk and second-hand clothing consumption: a moderated-moderation model", Journal of Fashion Marketing and Management, 28 (2), 240-253. . https://doi.org/10.1108/JFMM-01-2023-0001. [ABS ranked 1*]

Laradi, S., Alrawad, M., Lutfi, A., & Agag, G. (2024). Understanding factors affecting social commerce purchase behavior: A longitudinal perspective. Journal of Retailing and Consumer Services, 78, 103751. [ABS ranked 2*]

Nawres, D., Nedra, B. A., Yousaf, A., & Mishra, A. (2024). The role of augmented reality in shaping purchase intentions and WOM for luxury products. Journal of Business Research, 171, 114368. [ABS ranked 3*]

Shehawy, Y. M., Agag, G., Alamoudi, H. O., Alharthi, M. D., Brown, A., Labben, T. G., & Abdelmoety, Z. H. (2024). Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels. Journal of Retailing and Consumer Services, 77, 103665. [ABS ranked 2*]

Taheri, B., Yousaf, A., Gannon, M., & Mishra, A. (2024). e-commerce website customer engagement: Delineating the role of UTAUT, vividness, and compulsion. Journal of Retailing and Consumer Services, 79, 103835. [ABS ranked 2*]

Sustainable Futures:
Allison, S., Akbar, M. B., Allison, C., Padley, K., & Wormall, S. (2024). Evaluating the impact of an incentive scheme to encourage pregnant people to set a quit-smoking date. European Journal of Marketing. https://doi.org/10.1108/EJM-06-2023-0467 [ABS ranked 3*]

Jamil, A. H., Deli, M. M., Rauf, U. A. A., Jamilah, M., Sinniah, S., & Abdullah, S. I. N. W. (2024). Resilience and sustainability in tourism-forestry systems through risk management framework: review and concept. Journal of Law and Sustainable Development, 12(1), e1120. https://doi.org/10.55908/sdgs.v12i1.1120 [Not ABS Ranked]

Tomasella, B., Akbar, B., Lawson, A., Howarth, R., & Bedford, R. (2024). Embedding the Sustainable Development Goals Into Higher Education Institutions’ Marketing Curriculum. Journal of Marketing Education, 02734753241231182. [ABS ranked 2*]

Non-core Centre areas/Broader Business fields:
Deli, M. M., Rauf, U. A. A., Jamilah, M., Jamil, A. H., Purwati, A.A., Abdullah, S. I. N. W. & Ismail, F. 2024. A Bibliometric Article Regarding Twin Technology In Technology Management For The Year 2019-2025: Industry In Malaysia. Journal of Applied Engineering and Technological Science. [Not ABS Ranked]

Marketing Management:

Akbar, M. B., Foote, L., & Lawson, A. (2023). Conceptualizing, Embracing, and Measuring Failure in Social Marketing Practice. Social Marketing Quarterly, 15245004231187134. [ABS ranked 1*]

Bashir, M., Naqshbandi, M. M., & Yousaf, A. (2023). Impact of managerial skills and ties on business model innovation: the role of exploitative and explorative learning. Leadership & Organization Development Journal, 44(2), 240-259. [ABS ranked 1*]

Cheung, M. L., Leung, W. K., Taheri, B., & Tse, S. Y. (2023). Driving destination brand engagement: The role of traveler participation. International Journal of Tourism Research, 25(6), 565-580. [ABS ranked 2*]

Chin, T. L., Amy, Y. C. M., Tan, H. C., & Abina, B. M. (2023). Drivers of new venture digitalization among Malaysian SMES: a conceptual model. International Journal of Application on Economics and Business (IJAEB), 1(3), 1425-1440. [Not ABS ranked]

Gillooley, S. M., Resnick, S. M., Woodall, T., & Allison, S. (2023). The self-perceived age of GenX women: prioritising female subjective age identity in marketing. European Journal of Marketing, 57(10), 2765-2807.  [ABS ranked 3*]

Farmaki, A., Hadjielias, E., Olya, H., Taheri, B., & Hadjielia Drotarova, M. (2023). CSR communication and international marketing: Insights from the COVID-19 pandemic. International Marketing Review, 40(5), 1071-1111. https://doi.org/10.1108/IMR-12-2021-0375 [ABS ranked 3*]

Lubowiecki-Vikuk, A., Budzanowska-Drzewiecka, M., Borzyszkowski, J., & Taheri, B. (2023). Critical reflection on VUCA in tourism and hospitality marketing activities. International Journal of Contemporary Hospitality Management. 35 (8), pp. 2983-3005. https://doi.org/10.1108/IJCHM-04-2022-0479 [ABS ranked 3*]

Poorrezaei, M., Pich, C., Armannsdottir, G., Branco-Illodo, I., & Harvey, J. (2023). Exploring young voter engagement and journey mapping across political events. International Journal of Market Research, 14707853231151890. [ABS ranked 2*]

Raza-Ullah, T., Stadtler, L., & Fernandez, A. S. (2023). The individual manager in the spotlight: Protecting sensitive knowledge in inter-firm coopetition relationships. Industrial Marketing Management, 110, 85-95. [ABS ranked 3*]

Sharma, G., Taheri, B., Gupta, M., & Chopra, R. (2023). Over Thirty-three Years of the Hospitality Research: A Bibliometric Review of the International Journal of Contemporary Hospitality Management, International Journal of Contemporary Hospitality Management.  [ABS ranked 3*]

Xu, R., Wu, J., Gu, J., & Raza-Ullah, T. (2023). How inter-firm cooperation and conflicts in industrial clusters influence new product development performance? The role of firm innovation capability. Industrial Marketing Management, 111, 229-241. [ABS ranked 3*]

Tse, S. Y., Wang, D. T., Cheung, M. L., & Leung, W. K. (2023). Do digital platforms promote or hinder corporate brand prestige?. European Journal of Marketing, 57(4), 987-1013. [ABS ranked 3*]

Consumer Research:  
Abina, B. M., & Ajayi, O. (2023). Service Quality and Customer Switching Behaviour in Nigerian Mobile Telecommunications Sector. Journal of Family Business & Management Studies, 15(2). [Not ABS ranked]

Agag, G.  Abdelmoety, Z. Riyad.E (2023). Understanding factors affecting travel avoidance behaviour during the COVID-19 pandemic: Findings from a mixed method approach, Journal of Travel Research, https://doi.org/10.1177/00472875231182110 [ABS ranked 4*]

Agag, G., Durrani, B. A., Shehawy, Y. M., Alharthi, M., Alamoudi, H., El-Halaby, S., ... & Abdelmoety, Z. H. (2023). Understanding the link between customer feedback metrics and firm performance. Journal of Retailing and Consumer Services, 73, 103301. [ABS ranked 2*]

Alyahya, M., Agag, G., Aliedan, M., & Abdelmoety, Z. H. (2023). A cross-cultural investigation of the relationship between eco-innovation and customers boycott behaviour. Journal of Retailing and Consumer Services, 72, 103271 https://doi.org/10.1016/j.jretconser.2023.103271 [ABS ranked 2*]

Alyahya, M., Agag, G., Aliedan, M., & Abdelmoety, Z. H. (2023). Understanding the factors affecting consumers’ behaviour when purchasing refurbished products: A chaordic perspective. Journal of Retailing and Consumer Services, 75, 103492. https://doi.org/10.1016/j.jretconser.2023.103492 [ABS ranked 2*]

Alyahya, M., Agag, G., Aliedan, M., Abdelmoety, Z.H. and Daher, M.M., 2023. A sustainable step forward: understanding factors affecting customers’ behaviour to purchase remanufactured products. Journal of Retailing and Consumer Services, 70, p.103172. [ABS ranked 2*]

Ameen, N., Hosany, S., & Taheri, B. (2023). Generation Z's psychology and new‐age technologies: Implications for future research. Psychology & Marketing, 40(10), 2029-2040. [ABS ranked 3*]

Azer, J., Anker, T., Taheri, B., & Tinsley, R. (2023). Consumer-Driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews. Journal of Business Research, 157, 113567. https://doi.org/10.1016/j.jbusres.2022.113567[ABS ranked 3*]

Filieri, R., Alguezaui, S., Galati, F., & Raguseo, E. (2023). Customer experience with standard and premium Peer-To-Peer offerings: A mixed-method combining text analytics and qualitative analysis. Journal of Business Research, 167, 114128. [ABS ranked 3*]

Gannon, M., Taheri, B., Disegna, M., & Prayag, G. (2023). Coping, rumination, and electronic word-of-mouth: Segmenting consumer responses to service failure via fuzzy clustering. Journal of Business Research, 166, 114089. https://doi.org/10.1016/j.jbusres.2023.114089 [ABS ranked 3*]

Koay, K. Y., Teoh, J. Y. & Cheung, M. L. (2023). Understanding factors influencing viewers’ intention to watch video game live streaming on Twitch: Combined use of PLS-SEM and NCA. First Monday. [Not ABS ranked]

Leung, W. K., Chang, M. K., Cheung, M. L. & Shi, S. (2023). VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective. Information Technology & People, 36(3), 1095-1125. [ABS ranked 3*]

Poorrezaei, M., Pich, C., & Resnick, S. (2023). A framework to improve retail customer experience: a qualitative study exploring the customer journey. Qualitative Market Research: An International Journal. ahead-of-print. https://doi.org/10.1108/QMR-07-2022-0120 [ABS ranked 3*]

Said, N., Ben Mansour, K., Bahri-Ammari, N., Yousaf, A., & Mishra, A. (2023). Customer acceptance of humanoid service robots in hotels: moderating effects of service voluntariness and culture. International Journal of Contemporary Hospitality Management. Ahead-of-print No. ahead-of-print https://doi.org/10.1108/IJCHM-12-2022-1523 [ABS ranked 3*]

Shaalan, A., Agag, G., & Tourky, M. (2023). Harnessing customer mindset metrics to boost consumer spending: a cross‐country study on routes to economic and business growth. British Journal of Management, 34(1), 442-465. [ABS ranked 4*]

Sustainable Futures:
Abdullah, S. I. N. W., Sriganeshvarun, S., Kean Tat, F., Subramaniam, T., & Mohd Mustafa, A. A. (2023). Going green: the impact of green initiative events on environmental practice intentions. Journal of Sustainability Science and Management, 18(8), 1-23. [Not ABS ranked]

Akbar, M. B., & Barnes, E. (2023). Verification of GPDS planning framework for social marketing: a Delphi method. International Review on Public and Nonprofit Marketing, 1-31 [ABS ranked 3*]

Howarth, R., Ndlovu, T., Ndlovu, S., Molthan-Hill, P., & Puntha, H. (2023). Integrating education for sustainable development into a higher education institution: beginning the journey. Emerald Open Research, 1(3). [Not ABS ranked]

Li, C., Jin, Y. & Homapour, E. (2023). A scientometric review of hotspots and emerging trends in sustainable business model. Heliyon. e18446, 1-21 [Not ABS ranked]

Molthan-Hill, P., Winfield, F., Howarth, R., & Mazhar, M. (2023). The Handbook of Carbon Management: A Step-by-step Guide to High-impact Climate Solutions for Every Manager in Every Function. London: Routledge

Towers, C., & Howarth, R. (2023). Food for thought: SDG challenges, corporate social responsibility and food shopping in later life. Emerald Open Research, 1(2). [Not ABS ranked]

Trinchini, L., & Baggio, R. (2023). Digital sustainability: ethics, epistemology, complexity and modelling. First Monday, 28(9). https://firstmonday.org/ojs/index.php/fm/article/view/12934 [Not ABS ranked]

Winfield, F., & Howarth, R. (2023). Sustainable and employable graduates. In Molthan-Hill, P. (Ed.), Sustainable management: a complete guide for faculty and students (pp. 79-109). Taylor & Francis.

Global Heritage:
Adie, B. A., Taheri, B., & Gannon, M. (2023). Natural heritage tourism: does co-creation matter?. Journal of Ecotourism, 22(1), 144-163. https://doi.org/10.1080/14724049.2022.2079651 [ABS ranked 1*]

Fedyk, W. Soltysik, M., Rolcynski, T., Taheri, B., Borzyskowski, J., & Okumus, F. (2023). Overtourism in a City Destination from the Perspective of Entrepreneurs: Evidence from Wroclaw, Poland, Journal of Environmental Management and Tourism, XIV, 2(66). https://doi.org/10.14505/jemt.14.2(66).14 [impact factor: 1.03]  [Not ABS ranked]

Kromidha, E., Gannon, M., & Taheri, B. (2023). A profile-based approach to understanding social exchange: authentic tour-guiding in the sharing economy. Journal of Travel Research, 62(2), 324-344. http://dx.doi.org/10.1177/00472875211062616 [ABS ranked 4*]

Sharma, G. D., Taheri, B., Gupta, M., & Chopra, R. (2023). Over 33 years of the hospitality research: a bibliometric review of the International Journal of Contemporary Hospitality Management. International Journal of Contemporary Hospitality Management, https://doi.org/10.1108/IJCHM-04-2022-0499 [ABS ranked 3*]

Non-core Centre areas/Broader Business fields:
Abdul Rauf, U.A., Jamilah, M., Jamil, A.H., Deli, M.M. and Abdullah, S.I.N.W. 2023.Unraveling Technology Components on the Financial Performance of Malaysian Public Higher Education: CB-SEM Approach. Journal of Propulsion Technology, 44(4), 6383 – 6398. [Not ABS Ranked]

Ehret, M., & Olaniyan, R. (2023). Banking the unbanked. Constitutive rules and the institutionalization of mobile payment systems in Nigeria. Journal of Business Research, 163, 113845. https://doi.org/10.1016/j.jbusres.2023.113845 [ABS ranked 3*]

Sharma, G. D., Verma, M., Taheri, B., Chopra, R., & Parihar, J. S. (2023). Socio-economic aspects of hydrogen energy: An integrative review. Technological Forecasting and Social Change, 192, 122574. https://doi.org/10.1016/j.techfore.2023.122574 [ABS ranked 3*]

Su, L.; Homapour, E.; Caraffini, F.; Chiclana, F. An Empirical Investigation of Multinationality and Stock Price Crash Risk for MNCs in China. Mathematics 2022, 10, 3464. [Not ABS-ranked]

Su, L.; Homapour, E.; Chiclana, F. Short-Sale Constraints and Stock Prices: Evidence from Implementation of Securities Refinancing Mechanism in Chinese Stock Markets. Mathematics 2022, 10, 3141. [Not ABS-ranked]

Yadav, J., Sharma, R., Yadav.A., Misra. M. and Amin, I. (2023). Understanding the Current State and Future Prospects of the Digital Agricultural Ecosystem: Insights from Bibliometric Analysis in Digital Agricultural Ecosystem: ways to enhance livelihoods of rural communities. Digital Agriculture Ecosystem. Wiley (Book chapter published).

Marketing Management:

Akbar, M. B., Garnelo-Gomez, I., Ndupu, L., Barnes, E., & Foster, C. (2022). An analysis of social marketing practice: Factors associated with success. Health Marketing Quarterly, 39(4), 356-376.  [ABS ranked 1*]

Akbar, M. B., French, J. (2022). A Reflection on the 7th World Social Marketing Conference (2022). Social Marketing Quarterly, 0(0). https://doi.org/10.1177/15245004221136337 [ABS ranked 1*]

Akbar, M.B., Singh, L., Deshpande, S., Amoncar, N. (2022). COVID-19 Vaccine Perceptions Among South Asian Communities in the UK: An Application of the Theory of Planned Behavior, Health Marketing Quarterly. [ABS ranked 1*]

Alzaidi, M. S., & Agag, G. (2022). The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19. Journal of Retailing and Consumer Services, 68, 103042. https://doi.org/10.1016/j.jretconser.2022.103042 [ABS ranked 2*]

Filieri, R. Li, C. Alguezaui, S. (2022). Influencers' “organic” persuasion through electronic word of mouth: A case of sincerity over brains and beauty. Psychology & Marketing. https://doi.org/10.1002/mar.21760 [ABS ranked 3*]

Harman, B., Dessart, G., Puke, L., & Philippe, R. A. (2022). Coping and resilience among endurance athletes during the COVID-19 pandemic. Frontiers in Psychology, 13, 811499. https://doi.org/10.3389/fpsyg.2022.811499 [ABS ranked 1*]

Kim, S.  & Filimonau, V.  2022. The Rebound Effect, in Buhalis, D., (ed), Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing, Cheltenham.

Pich, C. & Armannsdottir, G. (2022).Political Brand Identity and Image: Manifestations, Challenges and Tensions. In Moufahim, M. (2022), ‘Political Branding in Turbulent Times’, Springer International Publishing, doi.org/10.1007/978-3-030-83229-2_2

Spry, L. & Pich, C. (2022), ‘Communicating and Integrating Co-opness: Is it that simple in the 21st Century’. In Kitchen P.J., Tourky M.E. (2022) Case Studies. In: Integrated Marketing Communications. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-76416-6_12

Woodall, T., & Hiller, A. (2022). Marketer behaviour: a case for making this socially real. Journal of Marketing Management, 38(13-14), 1369-1400. [ABS ranked 2*]

Woodall, T., Pich, C., Armannsdottir, G., Allison, S., Howarth, R., & Poorrezaei, M. (2022). To be a marketer or to do what marketers do? Using a mixed methods approach to explore the aspiring marketer mind-set. Journal of Vocational Behavior, 135, 103716. [ABS ranked 4*]

Wu, L., Taheri, B., Okumus, F., & Wang, S. (2022). The Effects of Host Sincerity on Tourists’ Perceived Destination Image, The Service Industries Journal. https://doi.org/10.1080/02642069.2021.2011861 [ABS ranked 2*]

Consumer Research:  
Abdelmoety, Z.H., Aboul-Dahab, S. & Agag, G. (2022). A cross cultural investigation of retailers’ commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance. Journal of Retailing and Consumer Services, 64(5), p.102796 [ABS ranked 2*]

Abdelmoety, Z.H., Aboul-Dahab, S. & Agag, G. (2022). A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance. Journal of Retailing and Consumer Services, 64, p.102796. [ABS ranked 2*]

Agag, G. Abdelmoety, Z.H., and Aboul-Dahab, S. (2022). Impacts of COVID-19 on the post-pandemic behaviour: The role of mortality threats and religiosity. Journal of Retailing and Consumer Services, 64(5), p.102796. [ABS ranked 2*]

Alzaidi, M. S., & Agag, G. (2022). The role of trust and privacy concerns in using social media for e-retail services: The moderating role of COVID-19. Journal of Retailing and Consumer Services, 68, 103042. [ABS ranked 2*]

Banerjee, R., & Quinn, B. (2022). Exploring consumer constructions of local food: meanings and influences. European Journal of Marketing, 56(5), 1269-1300. https://doi.org/10.1108/EJM-02-2020-0093 [ABS ranked 3*]

Gannon, M., Taheri, B., Thompson, J., Rahimi, R., & Okumus, B. (2022). Investigating the Effects of Service Recovery Strategies on Consumer Forgiveness and Post-Trust in the Food Delivery Sector, International Journal of Hospitality Management, https://doi.org/10.1016/j.ijhm.2022.103341 [ABS ranked 3*]

Gannon, M. J., Taheri, B., & Croall, R. (2022). Memorable cultural consumption: differences between local and non-local visitors to domestic sites. Journal of Hospitality and Tourism Insights, 5(5), 842-864. [Not ABS-ranked]

Kromidha,E., Gannon, M., & Taheri, B. (2022). A profile-based approach to social exchange: Tour-guiding authenticity in the sharing economy, Journal of Travel Research. https://doi.org/10.1177/00472875211062616 [ABS ranked 4*]

Poon, W. C., Kunchamboo, V., & Koay, K. Y. (2022). E-Learning Engagement and Effectiveness during the COVID-19 Pandemic: The Interaction Model. International Journal of Human–Computer Interaction, 1-15. [Not ABS-ranked]

Rai, J. S., Yousaf, A., Itani, M. N., & Singh, A. (2022). An empirical analysis of the influence of team success on Indian sports fans' purchase behaviour. Journal for Global Business Advancement, 15(5), 600-620. [ABS ranked 1*]

Selim, H., Eid, R., Agag, G. and Shehawy, Y.M. (2022). Cross-national differences in travellers’ continuance of knowledge sharing in online travel communities. Journal of Retailing and Consumer Services, 65(4), p.102886. [ABS ranked 2*]

Thompson, J., Taheri, B., & Scheuring, F. (2022). Developing esport tourism through fandom experience at in-person events. Tourism Management, 91, 104531.https://doi.org/10.1016/j.tourman.2022.104531 [ABS ranked 4*]

Sustainable Futures:
Alsuwaidi, M., Eid, R. and Agag, G., 2022. Tackling the complexity of guests' food waste reduction behaviour in the hospitality industry. Tourism Management Perspectives, 42, p.100963. [ABS ranked 2*]

Alyahya, M., Aliedan, M., Agag, G. and Abdelmoety, Z.H., 2022. Exploring the Link between Sustainable Development Practices, Institutional Pressures, and Green Innovation. Sustainability, 14(21), p.14312. [Not ABS ranked]

Atzeni, M., Kim, S., Del Chiappa, G. and Wassler, P., 2022. Ecotourists' intentions, worldviews, environmental values: Does climate change matter?. Journal of Destination Marketing & Management, 25, p.100723.),  [ABS ranked 1*]

Cordina, R., Gannon, M., Taheri, B., Lochrie, S., & Okumus, F. (2022). Committed to conservation: Tourism in developed and developing contexts, International Journal of Tourism Research.  https://doi.org/10.1002/jtr.2504 [ABS ranked 2*]

Kim, S., Filimonau, V. and Dickinson, J.E., 2022. Tourist perception of the value of time on holidays: implications for the time use rebound effect and sustainable travel practice. Journal of Travel Research, 62(2), pp.362-381. [ABS ranked 4*]

Kunchamboo, V., Little, V. J., & Cheah, S. K. A. (2022). Common Cause, coopetition or competition? Resource contestation in food waste recovery networks. Journal of Macromarketing, 02761467221113456. [ABS ranked 2*]

Shaikh-Kamal, M., Akbar, M.B. (2022). Improving Maternal Outcomes for Women in Rural Nepal Through Songs. In: The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-14449-4_166-1

Global Heritage:
Azer, J., Taheri, B., & Gannon, M. (2022). Critical view on mixed method approaches to tourism and hospitality research. In Okumus, F.,

Rasoolimanesh, M., & Jahani, S. (Eds.). Advanced Research Methods in Hospitality and Tourism, Emerald Publishing, USA.

Buhalis, D., Taheri, B., & Rahimi, R. (2022). Smart Cities & Tourism: Co-creating experiences, challenges and opportunities, Goodfellow Publication, UK.

Gannon, M., Taheri, B., & Azer, J. (2022). Contemporary research paradigms and philosophies, and research approach in tourism and hospitality. In Okumus, F., Rasoolimanesh, M., & Jahani, S. (Eds.). The Contemporary Research Methodology in Hospitality and Tourism, Emerald Publishing, USA.

Gannon, M., Taheri, B., Okumus, B., & Giritliglu, I. (2022). Sustainable luxury tourism and food waste management: A case study of luxury all-inclusive resorts. In Batat, W. (Ed.). Responsible Luxury Marketing: Transformative Research for Well-being, Social Impact and Innovation, USA. Accepted in November 2021, ebook to be available on July 2022

Kunchamboo, V. & Little, V., 2022. Four ecotourism archetypes: expressing symbolic desires. Journal of Ecotourism, pp.1-16. [ABS ranked 1*]

Luo, J., Okumus, F., & Taheri, B. (2022). Destination Image Perception of Shenzhen: An Analysis of Discourse Based on Chinese and Western Visitors' Online Reviews, Journal of Hospitality and Tourism Technology [ABS ranked 1*]

Thompson, J., Taheri, B., & Scheuring, F. (2022). Developing esport tourism through fandom experience at in-person events, Tourism Management. https://doi.org/10.1016/j.tourman.2022.104531 [ABS ranked 4*]

Marketing Management:

Akbar, M. B., Foote, L., Lawson, A., French, J., Deshpande, S., & Lee, N. R. (2021). The social marketing paradox: challenges and opportunities for the discipline. International Review on Public and Nonprofit Marketing, 1-23. [ABS ranked 1*]

Akbar, M. B. Lawson, A. & Turner, N. (2021). An extension of Lauterborn 4Cs to 7Cs and its application in social marketing. In the Palgrave Encyclopedia of Social Marketing. Springer Nature.

Akbar, M.B., Singh, L., Deshpande, S., Amoncar, N. (2022). COVID-19 Vaccine Perceptions Among South Asian Communities in the UK: An Application of the Theory of Planned Behavior, Health Marketing Quarterly. [ABS ranked 1*]

Coelho, F., Evanschitzky, H., Sousa, C., Olya, H., & Taheri, B. (2021). Control Mechanisms, Management Orientations, and the Creativity of Service Employees: Symmetric and Asymmetric Modelling, Journal of Business Research. [ABS ranked 3*]

Olya, H., Taheri, B., Farmaki, A., & Joseph Gannon, M. (2022). Modelling perceived service quality and turnover intentions in gender‐segregated environments. International Journal of Consumer Studies, 46(1), 200-217. [ABS ranked 2*]

Taheri, B., Pourfakhimi, S., Prayag, G., Gannon, M. J., & Finsterwalder, J. (2021). Towards co-created food well-being: culinary consumption, braggart word-of-mouth and the role of participative co-design, service provider support and C2C interactions. European Journal of Marketing, 55(9), 2464-2490. [ABS ranked 3*]

Consumer Research:  
Aboul-Dahab, S., Agag, G., & Abdelmoety, Z. H. (2021). Examining the influence of cultural and ethical ideology on consumers’ perceptions about the ethics of online retailers and its effects on their loyalty. Journal of Retailing and Consumer Services, 61, 102559. https://doi.org/10.1016/j.jretconser.2021.102559[ABS ranked 2*]

Farmaki, A., Olya, H., & Taheri, B. (2021). Unpacking the complex interactions among customers in online fan pages, Journal of Business Research, 125, 164-176 [ABS ranked 3*]

Gannon, M., Taheri, B., & Croall, R. (2021). Memorable cultural consumption: Differences between local and non-local visitors to domestic sites, Journal of Hospitality and Tourism Insights. [Not ABS ranked]

Kesgin, M., Taheri, B., Murthy, R. S., Decker, J., & Gannon, M. J. (2021). Making memories: a consumer-based model of authenticity applied to living history sites. International Journal of Contemporary Hospitality Management, 33(10), 3610-3635. [ABS ranked 3*]

Taheri, B., Prayag, G., & Muskat, B. (2021). Introduction to the special issue: Consumer experience management and customer journeys in tourism, hospitality and events. Tourism Management Perspectives, 40, 100877. https://doi.org/10.1016/j.tmp.2021.100877 [ABS ranked 2*]

Yousaf, A., Mishra, A., Taheri, B., & Kesgin, M. (2021). A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms. Information & Management, 58(8), 103543.https://doi.org/10.1016/j.im.2021.103543 [ABS ranked 3*]

Sustainable Futures:
Akbar, M. B., Azara, I., Lawson, A., Tomasella, B. (2021). Social marketing as a behaviour change strategy to increase tourists’ pro-environmental behaviour, In Behaviour Change in Tourism, London: Edward Elgar Publishing.

Gannon, M., Taheri, B., Okumus, B., & Giritliglu, I. (2021). Sustainable luxury tourism and food waste management: A case study of luxury all-inclusive resorts. In Batat, W. (Ed.). Responsible Luxury Marketing: Transformative Research for Well-being, Social Impact and Innovation, USA.

Global Heritage:
Kim S.,  & V. Filimonau (2021). The Rebound Effect, in Buhalis, D., (ed), Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing, Cheltenham

Olya, H., & Taheri, B. (2022). Introduction to the special issue: Nature-based solutions in hospitality and tourism management. Journal of Hospitality & Tourism Research, 46(3), 415-417. [ABS ranked 2*]
Taheri, B., & Gannon, M. (2021). Contemporary issues and future trends in food tourism. International Journal of Tourism Research, 23(2), 147-149. [ABS ranked 2*]

Agag, G., Brown, A., Hassanein, A., & Shaalan, A. (2020). Decoding travellers’ willingness to pay more for green travel products: Closing the intention–behaviour gap. Journal of Sustainable Tourism, 28(10), 1551-1575. [ABS ranked 3*]

Agag, G. M., Khashan, M. A., Colmekcioglu, N., Almamy, A., Alharbi, N. S., Eid, R., Shabbir, H. & Abdelmoety, Z. H. S. (2020). Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions. Information Technology & People, 33(1), 129-159. [ABS ranked 3*]

Harvey, J., Poorrezaei, M., Woodall, T., Nica-Avram, G., Smith, G., Ajiboye, T., Kholodova, K., Zhu, K. (2020). The smart home: how consumers craft new service networks by combining heterogeneous smart domestic products. Journal of Service Research, 23(4), 504-526. [ABS ranked 4*]

Kim, S., Filimonau, V., & Dickinson, J. E. (2020). The technology-evoked time use rebound effect and its impact on pro-environmental consumer behaviour in tourism. Journal of Sustainable Tourism, 28(2), 164-184. [ABS ranked 3*]

Towers, C., & Howarth, R. (2020). Food for thought: SDG challenges, corporate social responsibility and food shopping in later life. Emerald Open Research, 1(2). [Not ABS ranked]

Upcoming Events

Marketing and Consumer Studies (MACS) Research Centre Assembly with Dr. Katarzyna Czernek-Marszałek

Previous Events

Marketing and Consumer Studies (MACS) Research Centre Assembly with Professor Varsha Jain & Dr Emmanuel Mogaji

Related Staff

Fatema Kawaf

Marketing and Consumer Studies Research Centre offers fully-funded doctoral studentships aligned with our research centres for UK, EU or International candidates. Find out more about our Doctoral Studentships. We engage in PhD and DBA supervision across a range of marketing and consumption topics:

Current PhD / DBA candidates:

Alexander Mee: "Sentiment analysis of the impact of social media on social welfare and economic growth".

Anastasia Biriwaa-Ennin: "Sustainable consumption - Comparing UK and Ghanian consumer perspectives".

Becca Hardy: "To discover if a multi-stakeholder approach within a rural tourism destination is needed to meet the expectations of the visitors and inform valued brand management".

Dawood Khan:  "Corporate political brand alignment: The case of PTI party”.

Eilish Cox: "Marketing tourism in places of ongoing troubles: The case of Northern Ireland".

Hala Faris Ibrahim Halasah: "Could corporate social responsibility be a new recovery approach after service failure occurrence in SMEs F&B sector in this digitalisation era?".

Hoang Lam Phan: "Emotions and memories in battlefield tourism: Experiences of local tourists in Vietnam".

Mark Smith: "Consumer transformation: A value theory approach to brand success and societal wellbeing".

Mohamed Sobhy Tawfik Abdelwahab: "Understanding the impact of tourists' perceived deception on destination reputation and revisit intention".

Pascal Chimimba: "The factors influencing ethnic consumers' intention to shop using voice assistants in the online fashion industry: An exploratory study of consumption acculturation".

Pham Tan Long: "Investigate the impact of service robot design on consumers' use and acceptance".

Phil King: "Student engagement - an exploration of the socio-cultural norms affecting behaviour within HE in the UK".

Stuart Allen: "Why subscription pricing needs rethinking so that customers and companies can both realise longer term value".

Colleagues who recently completed their PhD/DBA:

Adam Harris: "Exploring the co-creation of value by actor networks of a political brand community ecosystem: a study of momentum". 2023-24

Sharon-Marie Gillooley: "Age and the Self: An exploration of the SPA identity/ies of Gen X women in the UK". 2023-24

Mansoor Alsaadi Alyafei: "Evaluating the potential role of media and communications in implementing  the national development strategy in the context of the Qatar-National-Vision 2030". 2024-25

Lincoln Guy: "The Complexities of ‘non-rational’ decision-making processes: case study of private equity investors in Street Food Businesses in the United Kingdom". 2022/2023

Songdi Li: "Personal values, organisational values, CSR, and corporate reputation: a case study comparing the Chinese and UK higher education sector". 2021/2022

Izegwire Ikpeheuwa (Irene): "Nation branding and reputation management: Nigeria - the hidden ramifications of culture, ethics, and values of its people". 2020/2021

Anh Luong: "Social Capital - A constraint or a facilitator in the internationalisation of UK SMEs to psychic distant countries in ASEAN?" 2020-2021

Touloupe Ajiboye: "Customer engagement through social media platforms in the context of Micro SMEs in the UK fashion industry". 2020/2021

Projects

Examples of our funded research projects:

  • Productivity Through Innovation: Embedding strategic change initiatives across the business and measuring business impact. Principal Investigator (PI): Dr. Richard Howarth; Collaborators: Dr. Stuart Carnell; Clive Whysall.  A Knowledge Transfer Partnership (KTP) in association with Baxter Freight Limited. Funding: £180,000.00 & £5,000.00 from Innovate UK/the European Regional Development Fund (ERDF).
  • New business models for creative ventures in Sweden: PI: Dr. Tatbeeq Raza-Ullah. Wallander Foundation (Sweden): £170,000.00
  • Innovation support in cultural and creative sectors: Co-I: Dr. Tatbeeq Raza-Ullah. Tillväxtverket (Sweden): £450,000.00
  • Evaluation of Nottingham City Council’s (NCC) e-Scooter Trial: Principal Investigator (PI): Dr. Seamus Allison: Collaborators: Dr. Tony Woodall, Dr. Guja Armannsdottir and Dr. Ian Gregson. Team received £22,033.98 grant funding from Nottingham City Council to evaluate the e-scooter trial currently taking place in the city.
  • 'A huge political experiment’ – exploring the Political Brand Positioning of new political parties in Jersey from a multi-stakeholder perspective: Project Team: Dr. Guja Armannsdottir, Dr. Louise Spry & Dr. Christopher Pich (University of Nottingham). Funded by £6,000 from the States of Jersey [Government of Jersey].
  • Towards a Typology of Electronic Local Food Consumption (ELFC): PI: Dr. Rajlakshmi Banerjee. Funding: £8,898.13 received from the British Academy/Leverhulme Small Research Grant.
  • Improving maternal health in Africa: Exploring how gendered practices shape the legitimation process of informal healthcare providers (IMHELP): PI: Dr. Benjamin Afreh. Funding: £9,705.00 received from the British Academy/Leverhulme Small Research Grant.
  • The formation of destination attachment and its role in destination loyalty. Co-I: Dr. Soheon Kim & PI: Dr. Linda Lee (University of Exeter). Funding: £9,980.00 received from the British Academy/Leverhulme Small Research Grant.
  • Breaking Down Barriers: Overcoming Resistance to Adopt Upcycled Food in the United Kingdom. PI: Dr. Vimala Kunchamboo. Co-I: Dr. Feray Adıgüzel. Funding: £9,925.00 received from the British Academy/Leverhulme Small Research Grant.

Overarching evaluation of cycling provision in Nottingham City

Impact Case Study: “Overarching evaluation of cycling provision in Nottingham City”.