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Marketing and Consumer Studies Research Group

Unit(s) of assessment: Business and Management Studies

Research theme: Health and Wellbeing

School: Nottingham Business School


The Marketing and Consumer Studies Research Group has been recently created to provide a focal point for the research interests of staff with the School’s Marketing Department and other collaborators within the School and University. The group focuses on a number of distinct and interrelated themes within the broad field of marketing and consumer studies, and the overarching contexts of Retail, Education, Politics, Health and Tourism. These themes cover issues arising from a range of factors including technology, sustainability, creativity and customer emotions. Researchers within the group, totalling over 25 colleagues, produce research outputs of international standing in topic areas aligned to these themes such as: social media; brand equity, the computer mediated economy; high tech start-ups; gift giving; theatre; value; personalization; power asymmetry; the sharing economy; country of origin; corporate brands and brand identity; aging; social marketing and exclusion; sustainable supply chain and business models; sustainable tourism; high street regeneration. Amongst the many journals that members of the group publish in, a number to note include the Journal of Travel Research, the Journal of Economic Geography, Organization Studies, the International Journal of Hospitality Management, the Journal of Business Ethics, Computers in Human Behaviour, Psychology and Marketing, and Studies in Higher Education. Researchers have also been awarded and successfully delivered ESRC projects that have informed the retail research agenda nationally and the group is strongly aligned to the increasingly influential National Retail Research Knowledge Exchange Centre (NRRKEC).

The purpose of the Marketing and Consumer Studies Research Group is to:

  • undertake innovative research in the marketing and consumer domains, and transfer this knowledge in an impactful way to the academic and commercial communities
  • support income generation, publication and commercial impact in the marketing and consumer domains
  • encourage and support interdisciplinary links within Nottingham Business School (NBS) and the University
  • support and foster collaboration within the group’s key domains with academics and institutions worldwide.

PhD Studentships

We’re offering fully-funded PhD studentships aligned with our research centres and groups for UK, EU or International students. Find out more about our PhD studentships.

Find out more about our PhD Research Degrees including current PhD Projects.

Related staff

The core members of the Marketing and Consumer Studies Research Group are listed below. Their individual profiles together with their research interests and recent publications can be viewed by clicking on the individual links.

  • Malcolm Sullivan, Interim Director of the Marketing and Consumer Studies Research Group
  • Dr Gomaa Agag, Department of Marketing
  • Dr Guja Armannsdottir, Department of Marketing
  • Dr Ines Branco Illodo, Department of Marketing
  • Dr Abraham Brown, Department of Marketing
  • Dr Nazan Colmekcioglu, Department of Marketing
  • Dr Michael Ehret, Department of Marketing
  • Dr Margaret Grzegorczyk, Department of Marketing
  • Dr Linda Lee, Department of Marketing
  • Dr Killian O’Leary, Department of Marketing
  • Dr Chris Pich, Department of Marketing
  • Dr Sheilagh Resnick, Department of Marketing
  • Dr Lisa Siebers, Department of Marketing
  • Dr Cagri Talay, Department of Marketing
  • Dr Tony Woodall, Department of Marketing



Shabbir, HA, Maoulouf, H, Colmekcioglu, N, Griessmair, M. (2018), ‘Deconstructing Ethics in Advertising: An informant derived approach’. J of Business Ethics (forthcoming)

O’Leary, K., Patterson, M. and O’Malley, L. (2018) ‘Road bowling in Ireland: Social Space and the Context of Context’, Consumption, Markets and Culture (forthcoming)

Armannsdottir, G. Pich, C. and Spry, L. (2018), ‘Investigating political brand image and reputation with qualitative projective techniques from the perspective of young adults’, International Journal of Market Research (forthcoming)

Talay, C., Oxborrow, L and Brindley, C (2018), ‘An Exploration of Power Asymmetry in the Apparel Industry in the UK and Turkey.’ Industrial Marketing Management (forthcoming)


Agag, G. (2017), ‘E-commerce Ethics and Its Impact on Buyer Repurchase Intentions and Loyalty: An Empirical Study of Small and Medium Egyptian Businesses.’ Journal of Business Ethics.

Elbaz, A., Agag, G., & Alkathiri, N., (2017), ‘How ability, motivation and opportunity influence travel agents performance: the moderating role of absorptive capacity.’  Journal of Knowledge Management

Blackley, N., Resnick, S.M. and Cassidy, K., (2017), ‘Improving UK retail academic-practitioner research: insights from relationship marketing.’ International Journal of Retail & Distribution Management, 45 (1), pp. 4-19.

Siebers, LQ. (2017), ‘Hybridisation practices as organisational responses to institutional demands: The development of retail TNCs in China.’ Journal of Economic Geography. 17 (1): 1-29


Ndubisi, O., Ehret, M. & Wirtz, J. (2016), ‘Relational Governance Mechanisms and Uncertainties in Nonownership Services.’ Psychology and Marketing, Vol. 33 Issue 4, pp. 250-266.

Agag, G., & El-Masry, A. (2016), ‘Why do consumers trust online travel websites? Drivers and outcomes of consumer trust towards online travel websites’. Journal of Travel Research, 55(4), 1–23.

Agag, G., & El-Masry, A. (2016). ‘Understanding consumer intention to participate in online travel community and effects on consumer intention to purchase travel online and WOM: An integration of innovation diffusion theory and TAM with trust’. Journal of Computers in Human Behaviour, 60(July), 97–111

Agag, G., El-Masry, A. (2016). ‘Understanding the Determinants of Hotel Booking Intentions and moderating Role of Habit.’ International Journal of Hospitality Management 54:52–67.

Resnick, S.M., Cheng R., Simpson, M. and Lourenco, F., 2016. ‘Marketing in SMEs: a '4Ps' self-branding model’. International Journal of Entrepreneurial Behaviour & Research, 22 (1).

Pich, C. Dean, D. and P, Punjaisri. (2016), 'Political Brand Identity.   An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign', Journal of Marketing Communications, 22 (1)