Marketing and Consumer Studies Research Group
Unit(s) of assessment: Business and Management Studies
Research theme: Sustainable Futures
School: Nottingham Business School
Marketing and Consumer Studies Research Group (MACS) includes academics with a wide range of interests and expertise across consumer behaviour, branding and brand identity, services research, and tourism experiences, amongst others. As a group of over forty academics, we conduct fundamental and applied research with the aim to advance knowledge within an intellectually stimulating research environment in the Department of Marketing, across the entire Nottingham Business School and wider Nottingham Trent University community.
Our group adopts multi-disciplinary approaches to research investigating marketing phenomena in both business-to-business and business-to-consumer contexts drawing from different fields, such as business management, economics psychology, geography, tourism and hospitality studies. In our scholarly work we employ both quantitative (e.g. surveys, experiments, modelling) and qualitative research approaches (e.g. ethnography, interviewing, rhetorical analysis, and critical discourse analysis).
MACS disseminates research findings in top peer-reviewed journals and through interdisciplinary as well as subject-specialist conferences. Our research is undertaken for a variety of international, national and local organisations. In recent years, these have been as diverse as: Newton Fund, British Council, Economic and Social Research Council (ESRC), European Commission, Dutch Research Council/De Nederlandse Organisatie voor Wetenschappelijk Onderzoek, Academy of Marketing, government departments, Nottingham City Council, sports governing bodies, local authorities and private companies.
Marketing and Consumer Studies Research Group aims to:
- undertake innovative research in the marketing and consumer domains, and transfer this knowledge in an impactful way to the academic and commercial communities;
- support income generation, publication and commercial impact in the marketing and consumer domains;
- encourage and support interdisciplinary links within Nottingham Business School (NBS) and the University;
- support and foster collaboration within the group’s key domains with academics and institutions worldwide.
Ivanova, M., Buda, D. M., & Burrai, E. (2021). Special Issues: Creative and disruptive methodologies in tourism studies. Tourism Geographies, 1-10.
S. Kim & V. Filimonau (2021). The Rebound Effect, in Buhalis, D., (ed), Encyclopedia of Tourism Management and Marketing. Edward Elgar Publishing, Cheltenham
Pich, C. (2021). Political Branding: Concepts, Frameworks and Applications across International Contexts, in Newman, B. I. and Newman, T. (2021). A Research Agenda for Political Marketing, Elgar Research Agendas, Elgar Publishing, Planned Publication Date: 31/08/2021.
Pich, C. and Newman, B. I. ‘Political Branding: More Than Parties, Leaders and Policies. First Edition’, ISBN 9780367492274, Routledge Taylor and Francis Group, Copyright Year 2021,
Shabani, A., Maroti, G., de Leeuw, S. and Dullaert, W. (2021). Inventory record inaccuracy and store-level performance, International Journal of Production Economics. In Press.
Romero Silva, R. & de Leeuw, S. (2020). Learning from the past to shape the future: a comprehensive text mining analysis of OR/MS reviews. OMEGA
Oftedal, E. M., Bertella G, Lanka, S., Grzegorczyk, M. & Molthan-Hill, P. (2021). Perspectives of Sustainability, editorial, special issue of Journal of Contemporary Administration (ISSN 1982-7849). Proof approval.
Towers, C. & Howarth, R. (2020) Food for thought: SDG challenges, corporate social responsibility and food shopping in later life. Emerald Open Research
Wan, C., Shen, G. Q., & Choi, S. Underlying relationships between public urban green spaces and social cohesion: A systematic literature review. City, Culture and Society (not ABS ranked)
Wan, C., Shen, G. Q., & Choi, S. The place-based approach to recycling intention: Integrating place attachment into the extended theory of planned behavior. Resources, Conservation and Recycling, (not ABS ranked)
Agag, G., Brown, A., Hassanein, A., & Shaalan, A. (2020). Decoding travellers’ willingness to pay more for green travel products: closing the intention–behaviour gap. Journal of Sustainable Tourism, 28(10), 1551-1575. https://doi.org/10.1080/09669582.2020.1745215
Agag, G. M., Khashan, M. A., Colmekcioglu, N., Almamy, A., Alharbi, N. S., Eid, R., Shabbir, H. & Abdelmoety, Z. H. S. (2020). Converting hotels website visitors into buyers: How online hotel web assurance seals services decrease consumers’ concerns and increase online booking intentions. Information Technology & People, 33(1), 129-159. https://doi.org/10.1108/ITP-12-2017-0446
Ivanova, M., & Buda, D. M. (2020). Thinking rhizomatically about communist heritage tourism. Annals of Tourism Research, 84, 103000.
S. Kim & V. Filimonau & J. E. Dickinson (2020). The technology-evoked time use rebound effect and its impact on pro-environmental consumer behaviour in tourism, Journal of Sustainable Tourism.
Ajiboye, T., Harvey, J., & Resnick, S. (2019). Customer engagement behaviour on social media platforms: A systematic literature review. Journal of Customer Behaviour, 18(3), 239-256. http://irep.ntu.ac.uk/id/eprint/38887
Harvey, J., Poorrezaei, M., Woodall, T., Nica-Avram, G., Smith, G., Ajiboye, T., Kholodova, K. Zhu, K. (2020). The Smart Home: How Consumers Craft New Service Networks by Combining Heterogeneous Smart Domestic Products, Journal of Service Research, http://irep.ntu.ac.uk/id/eprint/39786
Lee, L. W., Dabirian, A., McCarthy, I. P., & Kietzmann, J. (2020). Making sense of text: artificial intelligence-enabled content analysis. European Journal of Marketing, 54(3), 615-644. http://irep.ntu.ac.uk/id/eprint/37891
Meekes, J. F., Buda, D. M., & de Roo, G. (2020). Socio-spatial complexity in leisure development. Annals of Tourism Research, 80, https://doi.org/10.1016/j.annals.2019.102814
Prayag, G., Buda, D. M., & Jordan, E. J. (2020). Mortality salience and meaning in life for residents visiting dark tourism sites. Journal of Sustainable Tourism, 1-21.
Armannsdottir, G., Pich, C., & Spry, L. (2019). Exploring the creation and development of political co-brand identity. Qualitative Market Research: An International Journal, 22(5), 716-744. http://irep.ntu.ac.uk/id/eprint/35873
Burrai, E., Buda, D. M., & Stanford, D. (2019). Rethinking the ideology of responsible tourism. Journal of Sustainable Tourism, 27(7), 992-1007. https://doi.org/10.1080/09669582.2019.1578365
Cassidy, K., & Resnick, S. M. (2019). Adopting a value co-creation perspective to understand High Street regeneration. Journal of Strategic Marketing, http://irep.ntu.ac.uk/id/eprint/37159
Cassidy, K. J., Sullivan, M. N., & Radnor, Z. J. (2019). Using insights from (public) services management to improve student engagement in higher education. Studies in Higher Education, 1-17, http://irep.ntu.ac.uk/id/eprint/37838
Ehret, M., & Wirtz, J. (2019). Sharing uncertainty across organizations: service capital and customer engagement for realizing non-ownership value. In Hollebeek, L. D. and Sprott, D. E., Handbook of Research on Customer Engagement. Cheltenham: Edward Elgar Publishing, 423-440. http://irep.ntu.ac.uk/id/eprint/38054
Getnet, H., O'Cass, A., Ahmadi, H., & Siahtiri, V. (2019). Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties. Industrial Marketing Management, 83, 70-80. https://doi.org/10.1016/j.indmarman.2018.11.002
Grzegorczyk, M. (2019). The role of culture-moderated social capital in technology transfer–insights from Asia and America. Technological Forecasting and Social Change, 143, 132-141. http://irep.ntu.ac.uk/id/eprint/36421
Hiller, A., & Woodall, T. (2019). ‘Everything Flows’: A pragmatist perspective of trade-offs and value in ethical consumption. Journal of Business Ethics, 157(4), 893-912. http://irep.ntu.ac.uk/id/eprint/33979
Shabbir, H. A., Maalouf, H., Griessmair, M., Colmekcioglu, N., & Akhtar, P. (2019). Exploring perceptions of advertising ethics: An informant-derived approach. Journal of Business Ethics, 159(3), 727-744. http://irep.ntu.ac.uk/id/eprint/33214
Tevi, A., Koslow, S., & Parker, J. (2019). Can media neutrality limit creative potential?: How advertising's use of ideation templates fares across media. Journal of Advertising Research, 59(3), 312-328.http://www.journalofadvertisingresearch.com/content/59/3/312.full.pdf+html
Chapple, W., Molthan-Hill, P., Welton, R., & Hewitt, M. (2019). Lights off, spot on: Carbon literacy training crossing boundaries in the television industry. Journal of Business Ethics, 162, 813-834. http://irep.ntu.ac.uk/id/eprint/38381
Lee, L. W., Hannah, D., & McCarthy, I. P. (2019). Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees. Journal of Product & Brand Management, 29(2), 199-208. http://irep.ntu.ac.uk/id/eprint/35920
Nguyen, D. H., de Leeuw, S., & Dullaert, W. E. (2018). Consumer behaviour and order fulfilment in online retailing: a systematic review. International Journal of Management Reviews, 20(2), 255-276. http://irep.ntu.ac.uk/id/eprint/28844
Martini, A., & Buda, D. M. (2018). Dark tourism and affect: Framing places of death and disaster. Current Issues in Tourism, 23(6), 679-692. https://doi.org/10.1080/13683500.2018.1518972
Pich, C., Armannsdottir, G., & Spry, L. (2018). Investigating political brand reputation with qualitative projective techniques from the perspective of young adults. International Journal of Market Research, 60(2), 198-213. http://irep.ntu.ac.uk/id/eprint/32791
Talay, C., Oxborrow, L., & Brindley, C. (2018). How small suppliers deal with the buyer power in asymmetric relationships within the sustainable fashion supply chain. Journal of Business Research. http://irep.ntu.ac.uk/id/eprint/34145
Spry, L., Foster, C., Pich, C., & Peart, S. (2018). Managing higher education brands with an emerging brand architecture: the role of shared values and competing brand identities. Journal of Strategic Marketing, 28(4), 336-349. http://irep.ntu.ac.uk/id/eprint/34106
Woodall, T., Rosborough, J., & Harvey, J. (2018). Proposal, project, practice, pause: Developing a framework for evaluating smart domestic product engagement. AMS Review, 8(1-2), 58-74. http://irep.ntu.ac.uk/id/eprint/31321
Agag, G. (2017). E-commerce ethics and its impact on buyer repurchase intentions and loyalty: An empirical study of small and medium Egyptian businesses.’ Journal of Business Ethics, 154, 389-410. https://doi.org/10.1007/s10551-017-3452-3
Blackley, N., Resnick, S.M. and Cassidy, K., (2017). Improving UK retail academic-practitioner research: insights from relationship marketing. International Journal of Retail & Distribution Management, 45(1), pp. 4-19. http://irep.ntu.ac.uk/id/eprint/29635
Ehret, M., & Wirtz, J. (2017). Unlocking value from machines: business models and the industrial internet of things. Journal of Marketing Management, 33(1-2), 111-130. http://irep.ntu.ac.uk/id/eprint/29141
Meekes, J. F., Buda, D. M., & de Roo, G. (2017). Adaptation, interaction and urgency: a complex evolutionary economic geography approach to leisure. Tourism Geographies, 19(4),525-547. https://doi.org/10.1080/14616688.2017.1320582
Nurmala, N., de Leeuw, S., & Dullaert, W. (2017). Humanitarian–business partnerships in managing humanitarian logistics. Supply Chain Management: An International Journal, 221(1), 89-94. http://irep.ntu.ac.uk/id/eprint/30281
Agag, G., & El-Masry, A. (2016). Why do consumers trust online travel websites? Drivers and outcomes of consumer trust towards online travel websites. Journal of Travel Research, 55(4), 1–23. http://irep.ntu.ac.uk/id/eprint/33166
Buda, D. M. (2016). Tourism in conflict areas: Complex entanglements in Jordan. Journal of Travel Research, 55(7), 835-846. https://doi.org/10.1177/0047287515601253
Ndubisi, O., Ehret, M. & Wirtz, J. (2016). Relational governance mechanisms and uncertainties in nonownership services. Psychology and Marketing, 33(4), 250-266. http://irep.ntu.ac.uk/id/eprint/29881
Pich, C., Dean, D., & Punjaisri, K. (2016). Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign. Journal of Marketing Communications, 22(1), 100-117. http://irep.ntu.ac.uk/id/eprint/16685
Resnick, S.M., Cheng R., Simpson, M. and Lourenco, F. (2016). Marketing in SMEs: a '4Ps' self-branding model. International Journal of Entrepreneurial Behaviour & Research, 22(1), 155-174. http://irep.ntu.ac.uk/id/eprint/27036
The core members of the Marketing and Consumer Studies Research Group are listed below. Their individual profiles together with their research interests and recent publications can be viewed by clicking on the individual links.
Head of Research Group
Bilal Akbar, Ahmed Almoraish, Gomaa Agag, Salma Alguezaui, Guja Armannsdottir, Abraham Brown, Stuart Carnell, David Cook, Maher Daboul, Sander de Leeuw, Sue Diston, Baseer Durrani, Ayane Fujiwara, Hailu Getnet, Sharon-Marie Gillooley, Ian Gregson, Margaret Grzegorczyk, Gary Harden, Richard Howarth, Paul Johnston, Esraa Karam, Anthony Kent, Soheon Kim, Phil King, Linda Lee, Scott Mills, Rotimi Olaniyan, Christopher Pich, Mojtaba Poorrezaei, Arooj Rashid, Samantha Read, Sheilagh Resnick, Julie Rosborough, Zaryab Sheikh, Louise Spry, Cagri Talay, Becca Walker, Calvin Wan, Tony Woodall and Kai Zhu.
Zerafinas Abu Hassan, Mastura Abu Samah, Oluwole Adeniyi, Tolulope Ajiboye, Hanan Al Kindi, Fahad Al-Hajri, Siham Al-Harthi, Wadha Al-Marri, Husam Basiddiq, Sanjeev Bhupla, Stuart Carnell, Eilish Cox, Elizabeth Farrier-Williams, Ramani Gallellalage, Sascha Gill, Sharon-Marie Gillooley, Ian Gregson, Majid Habibi Kermani, Adam Harris, Ikpeheuwa Izegwire, Dawood Khan, Karina Kholodova, Phil King, Michael Lees, Songdi Li, Guy Lincoln, Husain Matar, Mavis Mataranyika, Busayo Olarotimi, Ngoc Pham, Jose Queiros de Almeida, Amanda Ratcliffe, Vaeovan Saicheua, Mark Smith, Yusuf Suleiman, Ugbede Umoru, Becca Walker, Ovinda Wijeyaratne and Ling Zhang.